Over the past few days, I’ve received emails from customers asking if it’s okay to run any kind of promotional content during this time of crisis.
We all know that right now is not the time to run a big, flashy launch of a $2,000 online class. (Well, I hope we all know that.)
But what about lower-key promotions? Like small sales, or even, “Hey, I still sell this relatively normal product or service, and I’d love to keep offering it for sale instead of hiding under my table”?
For a lot of people, selling ANYTHING right now seems like a murky gray area.
So, what do you do?