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Naomi Explains Marketing

Naomi Explains… Urgency

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Naomi Explains... UrgencyIn a recent episode we discussed AIDA, the four stages a prospect goes through from “who are you?” to “here’s my Visa”. We said that the action phase is trickiest because, well, getting people off their asses can be tricky. We mentioned three traditional approaches to spurring action, and those were scarcity, urgency, and objection reversal. In our last episode, we tackled scarcity, and there were kittens. Today, urgency. No kittens, but I do have blueberries.

Just click play, and I’ll meet you there.

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Naomi Explains… Scarcity

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Naomi Explains... ScarcityIn our most recent episode we discussed AIDA, the four stages a prospect goes through from “who are you?” to “here’s my Visa”. In it, I said that the last phase – action – is usually the one business owners find the most challenging because people are inert, and getting them off their asses can be tricky. We said that there were three traditional approaches to spurring action, and those were scarcity, urgency, and objection reversal. Over the next few episodes we’re going to cover each of them in turn. But today, give me 10 minutes, and I’ll explain… scarcity.

Just click play, and I’ll meet you there.

(Click “Continue Reading” for full transcript & shownotes.)

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Naomi Explains… AIDA

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Naomi Explains... AIDAYou might have heard of AIDA, but like all marketing acronyms, we can be pretty hazy on the details, and how it all applies to, well, us. In today’s episode, I’ll explain this important framework for your customer or client’s journey.

What are the stages? What do they look like? How does it apply to your business? All this, and more, will be revealed. Give me 10 minutes, and I’ll explain… AIDA.

Just click play, and I’ll meet you there.

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Naomi Explains… Early Bird Pricing

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Naomi Explains... Early Bird PricingEvery time you turn around, somebody’s offering “early bird pricing”. It’s ubiquitous. But is it necessary? Is it good? Are there downsides? (No, sometimes, and yes, respectively.) What actually IS early bird pricing, and is it a good idea for your next promotion?

In today’s episode, I’ll explain the upsides and the downsides, and I’ll give an easy to use protocol to decide if early bird pricing is right for you, your business, your launch, or your event. Give me 10 minutes, and I’ll explain… early bird pricing.

Just click play, and I’ll meet you there.

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Naomi Explains… Welcome Sequences

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Naomi Explains... Welcome SequencesEverybody talks about “welcome sequences” (and “nurturing sequences”… and “autoresponders”… and, and, and…) but the details are sometimes a mystery. In today’s episode, I’ll explain what welcome sequences are, where they came from, and how to make one effectively.

How long should they be? Can you sell? Should you sell? What the hell do we even put in these things? All this, and more, will be revealed. Give me less than 10 minutes, and I’ll explain… welcome sequences.

Just click play, and I’ll meet you there.

(Click “Continue Reading” for full transcript & shownotes.)

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