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Naomi Explains Marketing

Naomi Explains… AIDA

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Naomi Explains... AIDAYou might have heard of AIDA, but like all marketing acronyms, we can be pretty hazy on the details, and how it all applies to, well, us. In today’s episode, I’ll explain this important framework for your customer or client’s journey.

What are the stages? What do they look like? How does it apply to your business? All this, and more, will be revealed. Give me 10 minutes, and I’ll explain… AIDA.

Just click play, and I’ll meet you there.

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Naomi Explains… Early Bird Pricing

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Naomi Explains... Early Bird PricingEvery time you turn around, somebody’s offering “early bird pricing”. It’s ubiquitous. But is it necessary? Is it good? Are there downsides? (No, sometimes, and yes, respectively.) What actually IS early bird pricing, and is it a good idea for your next promotion?

In today’s episode, I’ll explain the upsides and the downsides, and I’ll give an easy to use protocol to decide if early bird pricing is right for you, your business, your launch, or your event. Give me 10 minutes, and I’ll explain… early bird pricing.

Just click play, and I’ll meet you there.

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Naomi Explains… Welcome Sequences

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Naomi Explains... Welcome SequencesEverybody talks about “welcome sequences” (and “nurturing sequences”… and “autoresponders”… and, and, and…) but the details are sometimes a mystery. In today’s episode, I’ll explain what welcome sequences are, where they came from, and how to make one effectively.

How long should they be? Can you sell? Should you sell? What the hell do we even put in these things? All this, and more, will be revealed. Give me less than 10 minutes, and I’ll explain… welcome sequences.

Just click play, and I’ll meet you there.

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Naomi Explains… Copy vs. Content

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Naomi Explains... Copy vs. ContentEverybody talks about “copy” and everybody talks about “content”, but what do those terms actually mean? In today’s episode, I’ll explain what copy is, what content is, and where the difference matters.

Where does copy go? Where does content go? Can something be copy and content at the same time? All this, and more, will be revealed. Give me less than 10 minutes, and I’ll explain… copy vs. content.

Just click play, and I’ll meet you there.

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Naomi Explains… Newsjacking

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Everybody talks about “newsjacking”, but what does that actually MEAN? In today’s episode, I’ll explain what newsjacking is, three ways to do it, and and four tips for getting it right.

How soon do you have to run your pieces? What qualifies as news? Does size matter? All this, and more, will be revealed. Give me less than 10 minutes, and I’ll explain… newsjacking.

Just click play, and I’ll meet you there.

(Click “Continue Reading” for full transcript & shownotes.)

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