Download 15 premium resources to help you grow YOUR business today! Get access now >>

Naomi Explains Marketing

Naomi Explains… Welcome Sequences

Listen & subscribe on Apple Podcasts, Spotify, or Google Podcasts

Naomi Explains... Welcome SequencesEverybody talks about “welcome sequences” (and “nurturing sequences”… and “autoresponders”… and, and, and…) but the details are sometimes a mystery. In today’s episode, I’ll explain what welcome sequences are, where they came from, and how to make one effectively.

How long should they be? Can you sell? Should you sell? What the hell do we even put in these things? All this, and more, will be revealed. Give me less than 10 minutes, and I’ll explain… welcome sequences.

Just click play, and I’ll meet you there.

(Click “Continue Reading” for full transcript & shownotes.)

Continue Reading…

Naomi Explains… Copy vs. Content

Listen & subscribe on Apple Podcasts, Spotify, or Google Podcasts

Naomi Explains... Copy vs. ContentEverybody talks about “copy” and everybody talks about “content”, but what do those terms actually mean? In today’s episode, I’ll explain what copy is, what content is, and where the difference matters.

Where does copy go? Where does content go? Can something be copy and content at the same time? All this, and more, will be revealed. Give me less than 10 minutes, and I’ll explain… copy vs. content.

Just click play, and I’ll meet you there.

(Click “Continue Reading” for full transcript & shownotes.)

Continue Reading…

Naomi Explains… Newsjacking

Listen & subscribe on Apple Podcasts, Spotify, or Google Podcasts

Everybody talks about “newsjacking”, but what does that actually MEAN? In today’s episode, I’ll explain what newsjacking is, three ways to do it, and and four tips for getting it right.

How soon do you have to run your pieces? What qualifies as news? Does size matter? All this, and more, will be revealed. Give me less than 10 minutes, and I’ll explain… newsjacking.

Just click play, and I’ll meet you there.

(Click “Continue Reading” for full transcript & shownotes.)

Continue Reading…

Naomi Explains… Calls To Action

Listen & subscribe on Apple Podcasts, Spotify, or Google Podcasts

Naomi Explains... Calls To ActionEverybody talks about “calls to action”, but what does that actually MEAN? In today’s episode, I’ll explain what a call to action is, what it includes, and debunk three big myths making things harder for everybody.

Do you always need a call to action? How many are you allowed to have? And what does Braveheart have to do with this? All this, and more, will be revealed. Give me less than 10 minutes, and I’ll explain… calls to action.

Just click play, and I’ll meet you there.

(Click “Continue Reading” for full transcript & shownotes.)

Continue Reading…

Naomi Explains… Conversion

Naomi Explains... ConversionEverybody talks about “conversion”, but what does it actually MEAN? In today’s episode, I’ll explain conversion, conversion rates, and whether or not you, in your business, even need to care.

How do we measure conversion? DO we even measure conversion? Should we be measuring anything else? All this, and more, will be revealed. Give me less than 10 minutes, and I’ll explain… conversion.

Just click play, and I’ll meet you there.

(Click “Continue Reading” for full transcript & shownotes.)

Continue Reading…