Service providers (freelancers, coaches, consultants, physical services, etc.) often have trouble setting up Black Friday promotions because their services may not lend themselves particularly well to traditional discounting.
This can be because of margin (you literally can’t cut your rate by a compelling amount), or because there might be branding implications (you charge $250 an hour, and cutting it to $150 feels like it will cheapen your branding).
Or, it can simply be because you haven’t seen enough examples of how to do it.
So in this post, I’ll walk you through a few examples of different kinds of Black Friday promotions that work well specifically for service providers of any stripe.
Read them through, and see which one(s!) might be a good fit for your Black Friday promotion – or any promotion you run throughout the year.