Dear Naomi,
I have two businesses. One is a local service business I have been running for seven years, and the other is new, “the project of my heart” as you call it.
I have a small question, but it has been nagging at me and distracting me.
I really want a nice logo for my new business!
My first temporary logo was an image I found in the public domain. I liked it but it was a placeholder until I could get something better. My next logo was something inexpensive that I really liked but after buying it I found out I had commercial rights, but not exclusive rights. Other people could have it and use it and I do not want that.
I’ve found a local designer with a perfect style for me. I really like their process and their work. I’d like to go ahead with it, but it’s $750!
I want to do this but I’m conflicted. That is a lot of money in my part of the world. I’ve been conscientious and careful about bootstrapping and DIYing everything I can so this would be a very lavish splurge for me…
Everybody talks about “cold traffic” and “warm traffic”, but what do they even MEAN? What’s the difference? Where do these people come from? What about ads and social media? And what do we do with this information? In today’s episode, I’ll explain it all.
Hi Naomi,