Hi Naomi!

So here’s the deal. I have been running a physical products business for over 15 years, and it’s doing very well right now. Sales are up 122% from this time last year and average order price is up 85%. My primary marketing method is email.

My open rate and click-through rate are very high both for tutorial emails and promotions. People stay on my email list much longer than industry averages. I offer sales often, and they usually do very well, especially in the last several months as I’ve been optimising more parts of my business, especially email marketing.

But here’s the dilemma: I currently only have one welcome email that I send out to new subscribers. It’s nothing special – just a welcome email. I send newsletters regularly, so they get the welcome email and then their next email is whenever I send a newsletter to the whole list.

I know I don’t really need to fix something that isn’t broken, but… should I offer, like, a discount code or something?

Yours sincerely,

Packing [boxes] in Provo

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