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Naomi Dunford

Naomi founded IttyBiz in 2006. You can find her IttyBiz business products in the Karma Store.

Write Like It Never Happened

ShareSharePinTweetEmail So I had writers’ block for four years. That is not an exaggeration. There was a week in the summer of 2010 when I had two life-changing conversations. In both of these conversations, each had with different people, and for different reasons, and ostensibly on different topics, the people I was speaking with suggested […]

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Not My Circus, Not My Monkeys

Now my circus, not my monkeysLet’s talk about drama and distraction. Some examples would be in order.

Example One!

Your seven-year-old is yelling at your five-year-old because he’s hogging all the good toys and why does he always have to be such a pain anyway and doesn’t he know he’s supposed to SHARE and that he should totally get in big trouble, right now …

Example Two!

Your mother is calling to tell you about something your sister did and can you BELIEVE it and Susan can’t always expect Mom to bail her out of yet another situation she shouldn’t have gotten herself into in the first place – and another thing, now that we’re talking about Susan …

Example Three!

Someone on the internet is wrong. Or there’s a big scandal, or some controversial change that Facebook or Twitter or Gmail just made, and HAVEN’T YOU HEARD and it seems like either the sky is falling and this is the biggest deal in the world and requires your immediate and constant attention because EVERYONE is talking about it …

This is what makes people say “Where did the day go? I just got so distracted. It’s like a three-ring circus around here.”

Sound familiar?

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6 Easy Steps To Content Marketing Without A Blog

Content Marketing Without A Blog

So I got sick. Really sick. The kind of sick where you’re pretty sure that if you lift your arm to move your glasses? Yup, you’re probably going to throw up.

And what do we do when we get that sick?

We read blogs, because books require too much commitment. Even playing Hay Day on one’s phone requires the moving of one’s hands.

Over the last several days I have been reading a lot of new blogs. I have noticed an upsetting trend.

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Awkward Business Conversations: How to Train a Misbehaving Client

Awkward Business Conversations

Welcome back to Awkward Conversations week! As we promised yesterday when we were discussing how to fire a client, today we’re talking about what to do before you fire a client. Let’s talk client training. It’s kind of like dog training, except with clients.

(Actually, that’s not true. It’s nothing like dog training at all.)

Client training is something you’re going to want to do if you have clients who you can’t (or don’t want to) fire, but they’re behaving in a way that makes working with them untenable. Maybe they don’t pay on time. Maybe they email too much. Maybe they call randomly in the middle of Let’s Get It On. Maybe they’re making the work impossible, maybe they have wildly unreasonable expectations, or maybe certain personality elements are making you want to put their head in a lake.

Whatever the situation, they have to change. It’s not you, it’s them.

There are two possible objectives for sending a client training email…

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Awkward Business Conversations: How to Fire a Client

How to Fire a Client

Welcome back to Awkward Conversations Week! As promised yesterday in turning down a potential client, today we’re going to talk about terminating an existing client relationship.

In preparation for writing this article, and to avoid reinventing the wheel, I pulled up my handy dandy search engine and searched for the phrase “how to fire a client”.

I found a lot, but I didn’t find much.

If you search that term – something I don’t recommend, by the way – you will find a lot of why you should fire a client, and you will find a lot of what you should do to avoid having to fire a particular client, and you will find a lot of what you should do to avoid attracting the types of clients you might later want to fire.

(For some reason, this reminds me of that old Rita Rudner quote. “Whenever I date a man, I think… is this the man I want my children to spend their weekends with?”)

When it comes to the actual firing part, though, support is a little thin on the ground.

In fact, the morality brigade seems to be coming out in full force – basically, you shouldn’t find yourself in this position in the first place. (Oh, and make sure to send them a thousand bucks to take Moths to a Flame TM, their magnetic client attraction class, while we’re talking about it. Then all your clients will be just dreamy.)

Maybe I have entitlement issues, and maybe the world has changed a little now that everyone and their Weimeraner has a coach, but I think that if you can’t stand working with someone, you should feel allowed to fire them. Knowing how to avoid this mess in the future is lovely. It’s particularly lovely in the future. Today, though, you have to fire this person, and you want to know how.

So, let’s go through a little disclaimer, and then we can get to the good stuff…

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