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Naomi Dunford

Naomi founded IttyBiz in 2006 (and retired in 2019). She now writes at (and offers personal life coaching at) xxNaomi.com. You can find her IttyBiz business products in the Karma Store.

To My Influencer and Marketer Friends: What You Can Do

To My Influencer and Marketer Friends: What You Can Do[Written by Steve Pavlina, published here with his encouragement]

To my influencer and marketer friends:

This is not remotely a “business as usual” situation. Please open your eyes to what’s happening. But more importantly, please open your heart to what’s about to happen.

This isn’t a time to be working on your launches. This isn’t a time to work on your campaigns. The focus on business needs to be put on hold right now. We all have something much more important to work on right now.

We have the leverage to greatly reduce a tremendous amount of suffering and loss of life that’s about to unfold.

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Why I Don’t Blog Every Week

Why I Don't Blog Every Week

This article is part of the, “But WHY, Naomi?” series.

Wow.

I really want to give a super cool, ultra-strategic answer to this question. I want to make it sound like I’ve thought long and hard, and that I have an amazing, counterintuitive but revolutionary content strategy that’s rolling in the Benjamins.

The truth is, I don’t.

I don’t blog very often because I don’t have to blog very often. Yes, I’m I the middle of Kris’ 100 Blog Post challenge, but that’s because of an interoffice bet, not because of some valid business reason.

For a long time, blogging was my primary marketing strategy. Even that is poorly said, because blogging was my only marketing strategy. It worked, and I was good at it, so I kept doing it. Most of my clients came from my blog, so I blogged a lot.

At this point, though, I don’t need to do it anymore. Most of my clients come from referral – either from existing clients, or from books we’ve been featured in – so I prioritize strengthening existing client relationships over getting new leads.

Now, how does all of this help you? What should your blogging frequency be?

If I could communicate anything to Jane Q. IttyBiz, it would be this:

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Why I Don’t Have Coaching Packages

This article is part of the, “But WHY, Naomi?” series.

Most coaches and consultants offer specific packages and/or services to their clients, and I think that’s a great idea. Being known for doing a particular thing, or set of things, can make it easy for a prospective client to decide to do business with you.

I, however, have never done that. Which I find kind of funny sometimes, since so many of my clients are coaches. I’m sure more than a few of them have wondered how I get clients without fitting the mold expected of most coaches.

(Answer: Referrals, mostly.)

But I can tell you why I don’t offer packages. For me, and the way I run my business, they’ve never been a comfortable fit, for 4 reasons. Here they are, conveniently categorized in a numbered list.

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Why Most Of My Products Cost Less Than 100 Bucks

Why Most Of My Products Cost Less Than $100

This article is part of the, “But WHY, Naomi?” series.

In my industry, it’s not uncommon – and sometimes even expected – that training products like online courses and downloadable programs should run in the $1,500 – $2,000 range.

Take one look at my store, and you’ll see that the vast majority of the products I offer cost less than 100 bucks. Even after being in the business for more than 10 years.

Throughout the history of IttyBiz there have been a few higher-priced offerings, but most of the time my products and classes have been fairly inexpensive in comparison to the industry norms.

Sometimes I’ll get asked why I chose this particular business model for IttyBiz. There are a few reasons for this, and I’ll answer them by comparing my particular model to other ones.

As I compare them, though, I’m not remotely implying that my model is better than the ones that other people choose. It’s just the right fit for me.

Here’s why.

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