Gathering testimonials for your sales pages can be a bit of work, but when you can finally get them up and visible, you boost the conversion power of your sales page.
That is, if people actually see them. And read them. And pay close attention to the details within.
Sadly, that’s not always the case. Since testimonials are different than the main copy that readers are there for, it’s easy for them to tune them out and skim past them.
Let’s put a stop to that, shall we? There are so many ways to make your testimonials stand out and pop so that readers will take notice, and the conversion rate of your sales page goes way up.
There’s so much you can do with the testimonials you already have. Let’s take a look at some tactics that can give your testimonials the attention they deserve, and get more of your products sold.
Sales pages can be a lot of work to put together – the copy, the images, the formatting and of course, any required blood, sweat and tears.