How many new clients can you attract through your blog posts? Plenty – but only if you know what specific kinds of content will appeal to people actively looking for service providers.
Earlier, I previously covered what blog posts work best to sell your products, and today we’ll take a similar angle for clients.
I’ll walk you through 7 types of blog posts that have a higher-than-average chance of getting a potential client to decide to get in touch with you today.
Let’s take a look at them now.
When many people launch a product, they don’t do much to promote it afterwards. Sure, they might put it in their store, or offer it on a discount from time to time in a sale, but there’s not much going on to direct people to the fact that the product exists and is still 100% ready to purchase.
That’s kind of tragic, because there are so many easy ways to get consistent traffic to your sales pages every day of the week, without having to do any direct, overt promotion.
That’s where your content comes in. If you write the right kinds of blog posts, you can direct people to click over to your sales pages over and over again, and there’s no aggressive selling required.
All you need is a good reason to remind them your product exists, and your monthly, weekly, and even daily sales start going up.
So, about those good reasons… today we’ve got 7 of them for you.
Come take a look.
There’s no one “right” way to name a product, but there are a lot of ways to choose a name that will make potential buyers more likely to buy from you.
Before you name your next product, consider the angle you want to take with your name and how that can influence your potential buyer’s critical first impression of your product. (You have more influence than you think!)
With a consciously chosen angle, you can spark interest, capture attention and trigger desire for your product even before a person knows what it is – because your product name instantly makes them want to know more about what it is.
When you can pull that off, you’ve started the pre-selling process, and the chances of that potential customer saying “yes” to a purchase shoots up significantly.
So? How do you create that critical first impression?
Here’s a selection of market-proven angles that you can choose from.
Gathering testimonials for your sales pages can be a bit of work, but when you can finally get them up and visible, you boost the conversion power of your sales page.
That is, if people actually see them. And read them. And pay close attention to the details within.
Sadly, that’s not always the case. Since testimonials are different than the main copy that readers are there for, it’s easy for them to tune them out and skim past them.
Let’s put a stop to that, shall we? There are so many ways to make your testimonials stand out and pop so that readers will take notice, and the conversion rate of your sales page goes way up.
There’s so much you can do with the testimonials you already have. Let’s take a look at some tactics that can give your testimonials the attention they deserve, and get more of your products sold.
Sales pages can be a lot of work to put together – the copy, the images, the formatting and of course, any required blood, sweat and tears.
After all that work, it can be a real disappointment if your page doesn’t convert well – even if you send a lot of traffic to it, maybe not that many people are buying.
But hope is not lost!
Sometimes the reason your sales page conversion is low is because of a simple, fixable problem – one that you can fix in just a few minutes.
Take a look at the sales page conversion fixes below and see if any of them apply to your sales pages. If they do, you might be able to get more people buying this very week.
Let’s take a look.