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Email Marketing

7 Ways To Use A Name In An Email Without Looking Like A Robot

7 Ways To Use A Name In An Email Without Looking Like A RobotAdding someone’s name to an email – whether it’s in the subject line or the email itself – can be a powerful way to connect with your audience.

Unless… it looks too much like what everyone else is doing.

  • “Special offer for you, Traci!”
  • “An important offer just for Joshua”
  • “Don’t miss this incredible deal, Sophia!”

Once everyone got on board the personalization train, they started using the same templates and patterns over and over again. Now it’s just too easy to tune out once you realize “Oh, they’re doing that “insert my name” thing.

You don’t want people tuning out your emails.

So let’s look at a few ways to use people’s names in your emails without looking like you’re a robot stuffing people’s names in just for the sake of it.

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