Sometimes the business world as we know it grinds to a halt, because something BIG is going on that capture’s the lion’s share of people’s attention.
When this happens, engaging in business-as-usual isn’t an easy thing to do – what, are you going to launch a new course with fanfare when everyone’s reeling from That Thing That Just Happened?
No, you’re not.
You’re in “the meantime” – that stretch of space where the streaming TV series we call life is on pause.
So, rather than sit on your thumbs waiting for things to go back to normal (ha!), here are a ton of worthwhile (and potentially profitable) activities you can engage in that can make a meaningful impact on your business right now.
I’m launching a new product on Tuesday, and I’ve been working on it for the past few weeks. The product is all finished, and now I’m just working on writing the sales page.
(What’s the product about? Writing sales pages. How meta.)
Anyway, I’m like every product creator out there, and during the process of creating a new product, there are the inevitable ups and downs.
There are times when I’m all high-energy and excited (Whoo Kris!), and times when I’m staring at the computer, stuck and not knowing what to do next (WTF Kris?!?!).
Being stuck sucks. It makes simple tasks take so much longer than they should.
Sure, making a product involves a lot of steps, and there’s plenty of work involved. That work takes time.
But for me – and I suspect most of you reading this – that time is nothing compared to the amount of time spent feeling stuck, procrastinating and generally feeling anxious AF about the work itself.
If you don’t do something about this, that’s going to cause a multiplier effect that makes your product creation time take between 2 and 10 times longer than it needs to.
So I’m going to tell you a simple trick that I’ve used throughout this project to cut that multiplier effect down and help me build my new course in just a few weeks.
If you do this, every product, blog post or random project will get done so much quicker than usual.
We’re all reeling from the effects of the current coronavirus pandemic, and a natural part of that reeling process is paralysis – an overwhelming feeling of “What the hell are we going to do in the face of this?”
This paralysis comes, in part, from a looming sense of uncertainty. None of us has any real idea of how thing are going to shake out over the next few months – or through the end of 2020 – and that uncertainty can make it hard to make real-time decisions. So much seems up in the air right now.
Dr. Sonia Lupien – founder and director of the Centre for Studies on Human Stress, cites this “sense of low control” as one of the 4 ingredients to the recipe of stress that we feel about anything that concerns us. (Naomi talks further about the specific effects of this on your family on her blog as well.)
When we feel a sense of low control – and therefore stress – it can be very easy for that paralysis to start taking hold. And unfortunately, it can become a vicious cycle. We don’t act, so things stay stagnant, and we feel even less control, and it continues in a downward spiral.
To reverse this “sense of low control”, we can start acting on the things that we CAN do.
If we begin focusing on the things that we CAN do in our business (and our life as well), we can combat that sense of low control by reinforcing that there are a whole lot of things that are in our power.
Sometimes having kids in the house makes it maddeningly hard to get things done for your ittybiz. But hope is not lost! There are strategies that can help you.
Thousands of ittybiz owners like you have to work with their kids in the house – and many of them homeschool or unschool as well – which means those kids are ALWAYS around.
How do they get their work done and keep their business growing?
They use kid-specific strategies that help them work around their parenting responsibilities – and you can use them, too, once you know what they are.
Read through these easy-to-implement strategies and start using them today, and you’ll be able to accomplish more than you ever thought was possible for you.