Introducing yourself – whether on a sales page, an about page, or the bio at the bottom of a blog post – is one of the more challenging aspects of copywriting for people.
It’s not actually hard to do. It’s hard to get yourself to do.
It brings up a lot of personal stuff and internal self-consciousness that makes the average person want to go check on the laundry.
Do they want to check on the laundry? Hell, no. But it’s better than having to… I don’t know… brag about yourself? Make yourself the center of attention?
Being uncomfortable writing about yourself is not mandatory.
I’ve written a lot of copy for people who are too uncomfortable to toot their own horn. I get it, I truly do. Our society has a lot of mixed messages on self-promotion.
But if you’re selling something – whether it’s a product or your expertise – you’re going to need to get comfortable with it.
Once you’re comfortable, the sky’s the limit. You can talk about yourself and all the cool things you have accomplished, learned and experienced in a way that connects with the value you bring to the world.
Now, that’s a beautiful sentiment, but how do you get truly comfortable with writing about yourself? To the point where you can do it well, and without being self-conscious?
You have to do two things: Normalize and templatize.
Gathering testimonials for your sales pages can be a bit of work, but when you can finally get them up and visible, you boost the conversion power of your sales page.
Sales pages can be a lot of work to put together – the copy, the images, the formatting and of course, any required blood, sweat and tears.