Does setting your prices feel really hard?
 Here’s an easy alternative.

Roughly one-third of the consulting calls I do revolve around pricing. What should my class cost? How much should I charge my clients? Can I really price my product like this?

Pricing can feel really hard sometimes. There’s a whole lot wrapped up in it.

There’s self-worth and impostor syndrome. There’s what your competitors are charging. There’s this weird disconnect between what we feel comfortable spending as the consumer, and what we feel comfortable charging as a seller.

Nobody taught us how to think about pricing like objective people. That’s what makes the whole process so damn hard.

Can we just skip all of that and make it easier already?

I made something for you. It’s called Plug & Play Pricing.

The purpose of this product is twofold:

One, I want you to be able to set your prices easily and confidently so that you can feel good asking people to pay them.

Two, because we both know you're going to want to raise your prices at some point.

We're going to take care of both of those things, right here, once and for all.

Want to feel good about your prices? Want to raise them? We can do that. :)

Let’s get to the details, shall we?

Everything's easier with a template.

There are two ways people set pricing for whatever it is they sell.

One, they look at the market. They look to the environment around them and try and figure out how their offering stacks up against all the others, and after collecting a lot of data and crunching a lot of numbers, they arrive at the price they think the market can bear.

Two, they look at the thing they’re selling. They figure out its inherent worth, or they figure out how they want to position it to sell at a certain price, and once they’ve done the soul searching and the market research and figure out their positioning, they arrive at the price they like.

These are the two ways people set pricing.

But either way can be really hard, because of the work involved and the second-guessing. (Oh, the second-guessing.)


You could do it the easy way.

You can set your prices without all that soul-searching or endless number crunching if you can just work from some simple templates.

That’s what Plug & Play Pricing is all about.

It’s a recipe book, with the most-simplified-possible approach to setting your prices you can imagine.

Just follow a few easy steps, fill in some blanks, and you’ll have pricing you feel 100% confident about.

So! If pricing feels hard to you now, get ready for it to start feeling easy.

Here’s how we’ll make it happen for you.

Plug & Play Pricing is – for reals – the easiest way figure out your prices (before bedtime).

Again, I have two goals for you.

One, I want you to be able to set your prices easily and confidently so that you can feel good asking people to pay them.

Two, I want it to be easy and stress-free to raise your prices if and when the time comes..

So I’ve designed each component in the Plug and Play Pricing system to make both of those goals easily achievable – and something you can start on instantly. (Setting your prices should never feel like a big, complicated project.)

No lengthy market research, no hard decisions, just specific, detailed recipes that show you what to consider to set your prices so they work for you and your customers.

It’s called Plug & Play for a reason. :)

And just like a recipe – you can just cut straight to the setting-your-prices part, now.

Here’s what you’ll find in your copy of Plug & Play Pricing.

The Plug & Play Pricing Manual

In this document, I’m going to walk you through how to set your prices as a solopreneur – and, specifically, how to set prices you can feel confident about.

I'll tell you how pricing is different for an ittybiz, and what you need to consider that larger companies don't. 

I'll walk you through the 3 components of pricing and you'll see just how simple it can be.

Then, I'll explain how each of the two plug and play pricing approaches work.

By the end you'll know which one is the best fit for you, and you'll know exactly what to do to arrive at the price point you feel good about.

What could be more Plug & Play than that?

The Pricing Calculator Spreadsheet

The next part is the pricing spreadsheet.

You’ll use this to figure out how to price EVERYTHING you currently sell (and may sell in the future) so that you can hit the income goals that are important to you.

The spreadsheet comes with an instructional guide where I’ll walk you through what numbers to plug in via an example of how I would personally use it if I needed to re-figure out my pricing.
This spreadsheet is not complicated. Frankly, once you go through the guide you’ll probably feel some relief because you’ll never have to stress about pricing again.

Determining What The Market Can Bear

One of the questions I get a lot is “How high CAN I set my prices, realistically?”.

A lot of people want to minimize the amount of work they have to do, or the number of products they have to sell, and the answer to this question is important to them.
(This is especially true if the thing they’re selling is a bit unique, and has a high value to the people buying it.)

In this guide, I’ll walk you through a slightly different pricing formula that you can use when you’re feeling that maybe-just-maybe you want to sell something at a more premium price point.

7 Steps To Raising Your Prices

When it comes to raising your prices, it can seem like there are either a lot of steps, or no steps.

On one level, it feels like there’s a TON we have to do to get ready for the change – notifying current customers, getting our branding in order, maybe even getting a new, spiffy website and marketing collateral.

On the other level, you’ve got comedians like me telling you all you need to do is log in to WordPress, change the number after the dollar sign, and you’re good to go.

So which is it? Are there a ton of steps, or none?
Truth be told, it’s both. Because raising prices is both a psychological and an administrative act, there are two sides to the equation.

In this guide I’ll explain it all, so when you want to raise your prices, you’ll be ready to do it right.

Can I interest you in a bonus, while we’re here?

Email Templates For Raising Your Prices

One of the things that makes people put off raising their rates, whether it’s for products or services, is they just don’t know what to say. People can stay stuck for years (and I’ve seen this happen) because figuring out how to break the news to current clients is just too emotionally difficult.


I’ve put together this list of templates for you to help overcome that obstacle and make the act of announcing rate changes something you can do with confidence – even if you end up raising your rates frequently.

Inside, you'll discover my 6 Rules For Every Email About Price Increases, and

the templates you can use for 4 different price-increasing strategies.


Now you know everything that’s inside.

Come! See how easy setting (or raising!) your pricing can be with these templates at your side.

You have so many more important things to do than be held back by pricing decisions. Once you know what your prices should be – or you’ve finally raised them if they’re too low at the moment – you can get on with running a great business.

Getting your prices sorted out makes your business life so much better – when you know that you’re charging what you’re worth, and your prices are in line with your goals, everything just starts coming together.

But you can’t get to that point if it’s too hard to figure out where your prices should be.

That’s why we’re going to do it the easy way from now on. :)

Download Plug & Play Pricing today, and figuring out what pricing should be for everything you sell will be as easy as following a recipe.

And you can start right now.

Downloading is easy – just click the button below.

Download Plug & Play Pricing now!

The IttyBiz Easy-Peasy 30-Day Guarantee

As always, you have the IttyBiz Guarantee - if for any reason this product isn't for you, simply let me know within 30 days of purchase and I'll issue a full refund. No questions, no hassles, no nothing. It's always safe and risk-free to give IttyBiz a try. 

Can I interest you in a 50% off bundle?

Before you download Plug & Play Pricing, I’d like to let you know about a special bundle offer on all 6 of the Plug & Play products – it might be right up your alley.
Scroll down to see the details, or just click the Continue to Checkout button to purchase Plug & Play Pricing by itself.

Or, do even more the easy way!

I want every part of your business to be as easy as humanly possible, so you have more time to do the important stuff (whether that’s work OR life).

So I have 5 other products in the Plug & Play series that are specially designed to let you do big things with the smallest amount of work possible.

And if you want the bundle, I want you to have it all for a very affordable price.

Here’s what’s else you'll get.


The purpose of this product is to make every blog post you ever write a simple matter of picking a recipe.

Whether you have an idea and you don’t know how to flesh it out...

Or you have a big list from The 1-Hour Content Plan and don’t know what the hell to do next...

Or you sit down to write, but choke up with a blank page in front of you...

This takes care of it all.

I'll tell you exactly how to write every post you'll ever need.


The purpose of this product is twofold:

One, I want to increase your open rate between 5 and 10% within the next 3 months.

Two, I want you to never have to think about how to start an email ever again.

Write your email and pick a customized swipe file subject line, or browse the subject lines to find inspiration and get started.

Either way, it’s done. Finished. You can move on. Click send with confidence.


The purpose of this product is twofold:

One, so you can finally know what you're doing with your year (or quarter), and you get out of the "figuring it out" stage.

Two, so you can do so with confidence.

Sit down, follow the steps, plug your information in, and POOF - you'll have a clear and "do-able" plan that will do all the "thinking" for you.

(You can even do it all in one sitting if you want to.)

(With plenty of time for a glass of wine afterwards.)


The purpose of this product is twofold:

One, if you don’t have a VA yet, this will get you from “where on earth do I start?” right through to having a trained, competent assistant, usually in about 10 days.

Two, if you DO have a VA and they’re under-utilized or under-performing, we’re going to get you a Kris.

(For those of you who are new, Kris has been my VA - who is now in charge of training additional VAs with this very material.)

Choosing, hiring, training, delegating... don't figure it out on your own. I've already done it for you.


The purpose of this product is to get you consistent, coherent, and contemporary branding across the entire internet in less than one week.

From high level (“what’s my brand about, anyway?”) all the way down to fonts, colors, and images, you can do it all, faster than you ever thought you could.

Literally - we're going to cover everything you need.

Your new brand. In one week.

Perfectly you, perfectly consistent.

And... one REALLY cool bundle bonus.

For those who are interested, I’m also offering one more thing in this bundle.
It’s something that clients have asked me to put together for years, and I’ve decided that now I’ll finally do it.

I’ve run dozens and dozens of launches and promotions over the last 11 years. I’ve heard from clients and customers that they will often save my launch emails to study them.

(The braver of them admit they may have “borrowed” a few lines or angles here and there.)

But some people have told me “Man, I wish I had saved them all.”

Well, if you want them all, you can have them all.

With my full permission to use / reuse / outright copy anything in them for your own launch or promotional emails.

Yes... you can literally steal my emails.

Now that you know what’s inside, would you like to get it all for a huge discount?

If you want to get all 6 of the Plug & Play products for an amazingly low price (plus the Steal My Emails bonus), all you need to do is click the button below.

The IttyBiz Easy-Peasy 30-Day Guarantee

As always, you have the IttyBiz Guarantee - if for any reason this product isn't for you, simply let me know within 30 days of purchase and I'll issue a full refund. No questions, no hassles, no nothing. It's always safe and risk-free to give IttyBiz a try. 

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