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Everybody talks about “conversion”, but what does it actually MEAN? In today’s episode, I’ll explain conversion, conversion rates, and whether or not you, in your business, even need to care.
How do we measure conversion? DO we even measure conversion? Should we be measuring anything else? All this, and more, will be revealed. Give me less than 10 minutes, and I’ll explain… conversion.
Just click play, and I’ll meet you there.
(Click “Continue Reading” for full transcript & shownotes.)
Everybody talks about your “marketing strategy”, but what does it actually MEAN? In today’s episode, I’ll tell you what a marketing strategy is, how it relates to your business goals, and most importantly, how we come up with them.
Are marketing strategies different from other strategies? How do we get to the Royal York Hotel? And what should you do if you’re REALLY confused. All this, and more, will be revealed. Give me less than 10 minutes, and I’ll explain… your marketing strategy.
Just click play, and I’ll meet you there.
(Click “Continue Reading” for full transcript & shownotes.)
Everybody talks about your “offer”, but what does it actually MEAN? In today’s episode, I explain the difference between a product or service and an offer, and the three potential components of an offer – deliverable, price, and timing.
What do you look at if your offer’s not converting? How do you increase perceived value when you’re offering intangibles? And what can you get for 20 bushels of grain and three goats? All this, and more, will be revealed. Give me less than 10 minutes, and I’ll explain… your offer.
Just click play, and I’ll meet you there.
(Click “Continue Reading” for full transcript & shownotes.)
We can spend a lot of time answering emails when customers and clients write in, and many people find writing those emails to be a stressful experience.
Since these emails are interpersonal communications, sometimes the stakes can feel high, and it can be hard to figure out what to say (and how to say it).
These challenges get a lot easier when you have templates to work from – simple scripts that you can start with and customize to handle the emails quickly, easily, and without a whole lot of internal wrong and / or drama.
If you already own Plug & Play VA, you can use my big set of customer services templates as your starting point for answering all kinds of emails.
But if you don’t, it’s easy to create quick customer service templates on your own – it only takes a few minutes and you don’t need any special skills.
Keep reading and I’ll show you 2 simple ways to do it, and before you know it you’ll have a template that will save you time and energy so you can get back to growing your business.
There are so many different types of ittybiz owners in the world, but so often only the biggest or flashiest ones get represented in the media we consume.
To counter this, I’ve been interviewing real IttyBiz customers and clients so that you can see the variety and diversity of solo businesses out there – and the different ways that people run their business and manage their work.
So without further ado, I’d love to introduce you to IttyBiz customer… Casey Dixon!