Everybody talks about your “target customer”, but what does it actually MEAN? In today’s episode, I’ll tell you what you need to know about ideal clients, most likely buyers, and who to focus on so you don’t exhaust yourself searching for both.
Why would you try to search for anyone OTHER than ideal clients and the most likely buyers? All this, and more, will be revealed. Give me less than 10 minutes, and I’ll explain… your target customer.
Just click play, and I’ll meet you there.
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Everybody talks about your “USP”, but what does it actually MEAN? In today’s episode, I’ll tell you what you need to know about why we even have this term, whether or not you need to have one, and a brief foray into toothpaste that fits into your purse.
Everybody talks about your “brand”, but what does it actually MEAN? In today’s episode, I’ll tell you what you need to know about brand elements, brand attributes, and perhaps most importantly, Old MacNamara’s cow.
There are so many different types of ittybiz owners in the world, but so often only the biggest or flashiest ones get represented in the media we consume.
No matter how good your sales page is, at the end of the day your readers will not click the “buy” button until you have made them comfortable enough to purchase from you.