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You might have heard of AIDA, but like all marketing acronyms, we can be pretty hazy on the details, and how it all applies to, well, us. In today’s episode, I’ll explain this important framework for your customer or client’s journey.
What are the stages? What do they look like? How does it apply to your business? All this, and more, will be revealed. Give me 10 minutes, and I’ll explain… AIDA.
Just click play, and I’ll meet you there.
(Click “Continue Reading” for full transcript & shownotes.)
Every time you turn around, somebody’s offering “early bird pricing”. It’s ubiquitous. But is it necessary? Is it good? Are there downsides? (No, sometimes, and yes, respectively.) What actually IS early bird pricing, and is it a good idea for your next promotion?
Did you know you could use your out-of-office emails to make more sales of your products and services, increase awareness of the kinds of things you sell, and increase the respect that your potential customers and clients have for you?
There are so many different types of ittybiz owners in the world, but so often only the biggest or flashiest ones get represented in the media we consume.