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Naomi Dunford

Naomi founded IttyBiz in 2006. You can find her IttyBiz business products in the Karma Store.

Naomi Explains… Your Target Customer

Naomi Explains... Your Target CustomerEverybody talks about your “target customer”, but what does it actually MEAN? In today’s episode, I’ll tell you what you need to know about ideal clients, most likely buyers, and who to focus on so you don’t exhaust yourself searching for both.

Why would you try to search for anyone OTHER than ideal clients and the most likely buyers? All this, and more, will be revealed. Give me less than 10 minutes, and I’ll explain… your target customer.

Just click play, and I’ll meet you there.

(Click “Continue Reading” for full transcript & shownotes.)

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Naomi Explains… Your USP

Naomi Explains... Your USPEverybody talks about your “USP”, but what does it actually MEAN? In today’s episode, I’ll tell you what you need to know about why we even have this term, whether or not you need to have one, and a brief foray into toothpaste that fits into your purse.

What is a USP, and do you, personally, need one? All this, and more, will be revealed. Give me less than 10 minutes, and I’ll explain… your USP.

Just click play, and I’ll meet you there.

(Click “Continue Reading” for full transcript & shownotes.)

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Naomi Explains… Your Brand

Naomi explains... your brandEverybody talks about your “brand”, but what does it actually MEAN? In today’s episode, I’ll tell you what you need to know about brand elements, brand attributes, and perhaps most importantly, Old MacNamara’s cow.

What does Old MacNamara’s cow have to do with anything? All this, and more, will be revealed. Give me less than 10 minutes, and I’ll explain… your brand.

Just click play, and I’ll meet you there.

(Click “Continue Reading” for full transcript & shownotes.)

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3 Ways To Make Writing Your Book FAR Easier

Today we dive into the final topic in this series on book writing advice with what is arguably the most important question of all – “How can you make writing your book easier so you can get it done and publish it?”

My answers are below. But before we begin, I’d like you to reframe “writing a book” as “writing down words”, because at the end of the day, that is all we’re doing here. We’ll approach our book with a general idea of how long it needs to be, and focus on getting to that word count number that lets us say, “Yay! It’s done!”.

But how long will that take? Well, the basic structure of a book can, for most people, be completed in about 45 minutes a day, in two or three months. But for most of us it’s not quite as simple as sitting down at 11, writing for a while, and getting up again at 11:45.

For most of us, we could use a few strategies to make it doable, possible, and 100% non-intimidating.

Let’s talk about 3 things you can do to make “writing your book” not much of a big deal at all.

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