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In our most recent episode we discussed AIDA, the four stages a prospect goes through from “who are you?” to “here’s my Visa”. In it, I said that the last phase – action – is usually the one business owners find the most challenging because people are inert, and getting them off their asses can be tricky. We said that there were three traditional approaches to spurring action, and those were scarcity, urgency, and objection reversal. Over the next few episodes we’re going to cover each of them in turn. But today, give me 10 minutes, and I’ll explain… scarcity.
Just click play, and I’ll meet you there.
(Click “Continue Reading” for full transcript & shownotes.)
You might have heard of AIDA, but like all marketing acronyms, we can be pretty hazy on the details, and how it all applies to, well, us. In today’s episode, I’ll explain this important framework for your customer or client’s journey.
Every time you turn around, somebody’s offering “early bird pricing”. It’s ubiquitous. But is it necessary? Is it good? Are there downsides? (No, sometimes, and yes, respectively.) What actually IS early bird pricing, and is it a good idea for your next promotion?
Everybody talks about “welcome sequences” (and “nurturing sequences”… and “autoresponders”… and, and, and…) but the details are sometimes a mystery. In today’s episode, I’ll explain what welcome sequences are, where they came from, and how to make one effectively.
Everybody talks about “copy” and everybody talks about “content”, but what do those terms actually mean? In today’s episode, I’ll explain what copy is, what content is, and where the difference matters.