IttyBiz

When I was in the process of quitting smoking, I was having a discussion with somebody and heard myself say this:

“God, I’m just trying SO HARD, you know?”

After making this (in hindsight quite self-pitying) statement, I had a thought.

“Am I trying hard?”

Like, I’m certainly thinking about it a lot. I’m guilting myself a considerable portion of the day. I’m embroiling myself in the drama a lot.

Sure, I’m putting a significant amount of effort into talking about how difficult it is, self-flagellation, whining, reading endless articles on the Internet, and sundried other ignoble pursuits, but am I putting a comparable amount of effort into not putting a cigarette into my mouth and setting fire to the end?

On observation, it would appear that I wasn’t. I wasn’t trying very hard at all.

So, what would trying really hard look like?

It would look like this…

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A few weeks ago a client brought me two domain names and asked which one he should choose.

Both names were perfectly fine – one was a little more geared towards SEO keywords, and the other leaned towards being better for personal branding.

Which one to choose? What choice would give better results?

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ShareSharePinTweetEmail   An oldie but a goodie by request from Sarah. Every now and again, we’ll hear from a customer or client a story that goes a little something like this. “I started doing it for friends and stuff and they said that I should start a business doing it. And I thought, wow! Yeah. […]

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List bloat! The bane of online marketers everywhere! (Or so it’s said.) For the uninitiated, we’re talking about inactive subscribers on your email list.

These may be truly inactive subscribers (abandoned email accounts or people who filter out your email) or de facto inactive people who tend to never open – or respond to – your emails.

These inactive individuals create what’s called “list bloat” (well, at least that’s what we call it), and from time to time a little spring cleaning may be in order.

Beth asks:

“I know for CERTAIN that I have bloat on my list, and I’m not sure what to do about it. So my question is, ‘How can I get rid of the non-buyers who are clogging up my list and inflating my numbers?'”

So let’s talk about that, shall we?

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Today’s question is the ever-common, “What will make me the most money as a coach?” question.

Mmm, money.

There are more than a few different business models out there for coaches, but it’s probably safe to say that they can be boiled down to four different ways of making money.

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