Today we are talking about how to communicate with the people with the money in a way that does not turn you into:
a.) an irritating pest,
b.) a marketing skeezy pants, or
c.) someone they hear from so infrequently, they don’t remember your name.
I think we can both agree that those are bad things you do not want.
But! Problems! Danger!
If you avoid C, you might end up being A or B. Everyone will hate you and mark you as spam.
If you avoid A and B, you’ll probably end up being C. Everyone will forget you and mark you as spam.
Hello, rock. And hard place! What a surprise! We really must stop meeting in such close quarters like this. People will talk.
OK. Let’s get on to the good stuff.
For whatever reasons swirl around in the collective unconscious, people freak out about getting their tagline “perfect.” (You’d think we’re naming a baby here.)
Yes, a tagline can be an important part of your brand. But it is not naming a baby. And it’s not make or break for your business. You can survive and grow even if you’ve got the worst tagline in the world.
But because a better tagline can theoretically make a difference, let’s go into how to make yours better.
What if people can’t afford your product?
If you’ve been selling anything for any length of time, you get those emails.
“Oh my God, it’s so gorgeous. I wish I could afford it!”
“I don’t have the money for your Thing but, one day …”
“I’ll be keeping my eye on this until money settles down!”
Today we’re going to talk about where these emails come from, and how to deal with them.