For whatever reasons swirl around in the collective unconscious, people freak out about getting their tagline “perfect.” (You’d think we’re naming a baby here.)
Yes, a tagline can be an important part of your brand. But it is not naming a baby. And it’s not make or break for your business. You can survive and grow even if you’ve got the worst tagline in the world.
But because a better tagline can theoretically make a difference, let’s go into how to make yours better.
What if people can’t afford your product?
If you’ve been selling anything for any length of time, you get those emails.
“Oh my God, it’s so gorgeous. I wish I could afford it!”
“I don’t have the money for your Thing but, one day …”
“I’ll be keeping my eye on this until money settles down!”
Today we’re going to talk about where these emails come from, and how to deal with them.
So, you’re scared. Let’s finally talk about that, shall we?
I know you’re worried. I know it feels impossible and daunting and terrifying. I know you wish someone would make it all better. We’re going to do our best to start getting you there, ok? Promise.
I’m going to talk you through this. I can’t make it all better, but I’m pretty sure I can make the fear you’re feeling a whole lot more bearable, so you can save that important part of your sanity. (The one that lets you do the things that keep food on the table.)
I’m going to take you through three steps to get the panic to go away, and I won’t make it complicated, because your head is likely already swimming.
Before we move on to the three steps, though, I have a question for you.