The way I run my business is weird. I often do things that are the exact opposite of industry best practices, and I do (most of) them that way intentionally.

Often enough, clients, customers and subscribers ask me why. Sometimes it's because they want to know if they should be doing it that way, too. Sometimes they're just curious.

Here you can find the individual posts I created to answer some of those questions. If you have any WHY? questions you'd like me to answer, please shoot them my way. You can email me at [email protected].

Enjoy. :)

Why I Don't Put Results In My Testimonials
Why I Don't Include Results In My Testimonials

It's a bit conspicuous that (almost) every one of my testimonials for my coaching and products doesn't include results in them. Here's why.

Why I List Prices On My Coaching Page
Why I List My Prices On My Coaching Page

Not everyone's on board with listing their prices on their coaching page. But I do it. Here's why.

Why I Don't Have Coaching Packages

I might be the only coach in the world who doesn't offer packages or signature services. Here's why.

Why Most Of My Products Cost Less Than $100
Why Most Of My Products Cost Less Than 100 Bucks

In a world of $2,000 online courses, my products and classes don't come anywhere near that price point. Here's why.

Why I Don't Blog Every Week
Why I Don't Blog Every Week

When I started out, I blogged 5 times a week. Now I blog… whenever. Here's why.


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