Why I Don't Blog Every Week

This article is part of the, “But WHY, Naomi?” series.

Wow.

I really want to give a super cool, ultra-strategic answer to this question. I want to make it sound like I’ve thought long and hard, and that I have an amazing, counterintuitive but revolutionary content strategy that’s rolling in the Benjamins.

The truth is, I don’t.

I don’t blog very often because I don’t have to blog very often. Yes, I’m I the middle of Kris’ 100 Blog Post challenge, but that’s because of an interoffice bet, not because of some valid business reason.

For a long time, blogging was my primary marketing strategy. Even that is poorly said, because blogging was my only marketing strategy. It worked, and I was good at it, so I kept doing it. Most of my clients came from my blog, so I blogged a lot.

At this point, though, I don’t need to do it anymore. Most of my clients come from referral – either from existing clients, or from books we’ve been featured in – so I prioritize strengthening existing client relationships over getting new leads.

Now, how does all of this help you? What should your blogging frequency be?

If I could communicate anything to Jane Q. IttyBiz, it would be this:

Know WHY you’re blogging.

We cannot have a strategy until we have a goal. That means we can’t assess a strategy, or compare one strategy to another, until we can say what the strategy is FOR.

Like, how often should you go to yoga?

Well, it depends what you’re going to yoga FOR.
It depends on the type of yoga you do.
It depends on what other fitness initiatives you have in place.

Same with blogging.

How often should you blog?

Well, it depends on what you’re blogging for.
It depends on the type of blogging you do.
And it depends on what other marketing initiatives you have in place.

Wow, Naomi. That wasn’t helpful at all. Is that all you’ve got?

Sigh.

Fine.

How often should you blog?

If you find writing easy, shoot for weekly.

If you find writing difficult, monthly is fine. Maybe use this strategy rather than the usual one.

And consider hiring a writer.

Click here to read more in the “But Why, Naomi?” series.



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