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Everybody talks about your “brand”, but what does it actually MEAN? In today’s episode, I’ll tell you what you need to know about brand elements, brand attributes, and perhaps most importantly, Old MacNamara’s cow.
What does Old MacNamara’s cow have to do with anything? All this, and more, will be revealed. Give me less than 10 minutes, and I’ll explain… your brand.
Just click play, and I’ll meet you there.
(Click “Continue Reading” for full transcript & shownotes.)
We’d all like to have stronger branding for our businesses – but we don’t necessarily know how we can create it. Branding has a lot of elements interplaying with each other: naming, visuals, production quality, uniqueness, etc. – and that can easily lead to overwhelm.
Today I’m going to show you a simple branding exercise that you can put into practice today (for free!) that can begin strengthening and clarifying your brand immediately. It will also simplify all your branding decisions moving forward, which is a nice plus.
So, let’s make creating a strong brand a whole lot easier, starting now.
Thought leaders are a unique kind of people – and they need an equally unique kind of content for their blog.
Ultimately, a thought leader wants to be seen as ahead of the masses, thinking bigger, more important thoughts than the average people in their sphere. They want to be seen as innovators, trailblazers, and… well, leaders.
So they need content that demonstrates their exceptional ability to rise above the ordinary and think on a higher level.
Well, for one thing, you could take a peek at the Trailblazer Expansion Pack in The 1-Hour Content Plan (available in the Karma Store on pay-what-you-want pricing).
Additionally, you can read about 7 specific types of thought leader blog posts that you can start creating for your own blog today.
Ready to up your game on the thought leader front?
Let’s take a look at 7 options.
Most ittybiz owners don’t have the strong, consistent branding they need to get noticed in the marketplace (and to retain the attention of the people who are already cross paths with their business).
It’s a crowded world, and a strong brand is one of your greatest assets to getting people to know who YOU are in a sea of competitors and distractions. You don’t want to waste all that effort getting people to your website, or your social media account, or your YouTube channel… only to lose them to the next shiny object that flits by their screen.
But many people associate “great branding” with “big expense”. So they don’t take action on it, and their brand stays… well, pretty vanilla. Unmemorable. Easy to forget.
Well, forget THAT. You can take your brand up a notch – or ten – by using a few key strategies that don’t cost much money at all (and in reality, are often 100% FREE.)
Let’s take a look at what you can do.
If you’re pretty new to your business, it can be a bit daunting dealing with the credibility issue. How can you gain traction when everyone can clearly see you’re just starting out?
So many people freeze when they encounter this situation – to the point where they can literally be in business for a year or two, but still feel like they have the credibility of someone who just launched their website yesterday.
No need to worry – we can fix that fast. There are a ton of options to build that credibility you’re looking for from the very beginning, without doing anything deceptive or dishonest.
Let’s talk about those options now.