content-ideas-kristen-burgessRecently I was reading through a content plan from IttyBiz customer Kristen Burgess (of Natural Birth And Baby Care), and her content ideas were so well-developed and compelling I thought they’d function well as a teaching example.

So today, I'm going to walk through 7 of Kristen's content ideas and tell you how you can adapt them to choose topics that will make people curious, interested, and ready to click on your content.

Note: Kristen used The 1-Hour Content Plan to whip up her ideas quickly and easily. If you don't already have it, you can pick it up in the Karma Store at pay-what-you-want pricing.

Kristen Burgess

Ok, let's jump right in and look at some very click-worthy content ideas that you can use for your blog, YouTube channel or podcast!

Here we go.

Idea #1 – Solve an awkward problem.

Kristen’s Content Idea:
What To Do If You Don't Want Your Mom In The Delivery Room

No matter what topic you’re dealing with, there are the “regular” problems and issues that you have to deal with, and those generally get covered by basic content.

If you’re a writer, sometimes coming up with ideas is hard, so plenty of people write tips for dealing with common struggles like writer’s block.

But sometimes your target market is going to have to deal with issues that are awkward, sticky, or socially challenging. In Kristen’s case, how do you tell Mom “thanks, but no thanks” – without causing a huge drama?

When you tackle awkward topics, you gain a lot of respect from your audience, and you begin building a sense of “deep trust”. Tackle the issues that make your target audience cringe, and you’ll get (and keep!) their attention.

(Side note: If you own Easy-Peasy Sales Pages, look at your Simplified Customer Avatar and Reversing Objections worksheets to ferret out those thorny issues.)

Idea #2 – Clear up confusion.

Kristen’s content idea:
Natural Birth vs Induction – What You Need To Know

When people are first diving into a topic, there’s a lot they don’t know. This is especially true when they know about a concept or topic, but don’t know the details.

This is also true when your audience has a decent amount of knowledge, but may not have enough to easily evaluate how to make a decision. So they’re at a stalemate, and they don’t feel confident picking a path.

Any content idea that involves the word “versus” is a perfect fit for helping orient your audience and educating them about the details of your topic area.

Think about the different choices your target audience has to make – or topics they have to get up to speed on – and use a “versus” article to educate and advise. You’ll get the click, because these people want to close loops or satisfy their curiosity ASAP.

Idea #3 – Ask a high-curiosity question.

Kristen’s content idea:
Do Babies Take A Breath Under Water?

Content related to trivia, little-known-facts or rarely-discussed topics function like catnip to audiences hungry for content. It’s hard not to click on these pieces because they promise something interesting without demanding anything of the person consuming the content.

This kind of content is often called “infosnacks”, and if you pay attention to your own habits over a few days in a row, you’ll see how often you click on curiosity / did-you-know? types of content. They're tasty and tempting.

Whatever your area of expertise, there are little details you know which a person new to the topic wouldn't. Pick an detail, make your title a curiosity-inspiring question, and you’re good to go.

Idea #4 – Reveal personal experience (especially in an area of authority).

Kristen’s content idea:
What Natural Birth Feels Like (Mom of 8 Tells It All)

Most of the content we consume deals with a topic in a vacuum, on an intrinsic level. This is how X works. This is the best way to do Y. That kind of thing.

That can be interesting if you’re in the right mood. But when you make it personal, that’s suddenly more compelling – because it’s a personal story, and by its nature it’s going to have something you haven’t seen before. There’s novelty. There’s voyeurism. There’s the promise of honest, real details behind the scenes.

And in some cases, there’s authority. With Kristen’s idea, the fact that she’s had EIGHT NATURAL BIRTHS pretty much proves she’s got experience.

To get the click, pick a topic that you can speak to with personal experience, and that your target market wants to have experience in, too.

Idea #5 – Best practices for important moments.

Kristen’s content idea:
The Best Birth Position To Catch Your Own Baby

Narrowing down on one specific moment, or one stage of your customer’s journey gives you an opportunity to turn a small segment of time into a compelling piece of content.

This is especially true if you promise a specific best practice to help them get something they care about.

An easy way to do this is to think of your audience, and what they don’t want to screw up during their journey. What moments, decision points, or experiences do they want to get the most of? Write on how to do that well, and it’s going to be hard to resist clicking on content that promises the answer.

Idea #6 – Preparation checklists.

Kristen’s content idea:
Simple Steps To Prepare For A Natural Birth

Customers will often conceptualize a “thing” as being overwhelmingly complicated, or something they can’t picture truly being prepared for. This is what keeps people in a “someday” stage, where they don’t want to initiate moving forward until they feel ready.

This specific piece of content functions as a reversal to that objection – it’s a checklist on things to do to get ready, and be ready. It promises soothing of worries and the acquisition of relief. So from a click-worthy perspective? It’s gold.

Keep in mind you don’t have to be exhaustive here. Kristen’s piece could be absolutely comprehensive, or it could cover some of the basics that set her audience up for success. You have a lot of room to move here.

Idea #7 – How to win anyway.

Kristen’s content idea:
How To Have A Natural Birth At The Hospital

Your audience is going to run up against situations and circumstances that make their journey more challenging. What should be easy or straightforward is more challenging in practice because reasons.

In Kristen’s example, the “reason” is hospitals. They’re not exactly in the business of natural births – in fact, their agenda is quite the opposite. So she’s going to tell you what to do to win anyway.

Another good example of this is Naomi’s How To Be Consistent When You Can’t Be Consistent. It’s written for neurodiverse people living in a neurotypical world. Can’t be consistent because of mental / physical issues? Here’s how to win anyway.

To write content like this, just think of a perfect common reason that your advice won’t work out of the box for everyone. Then offer a solution. Boom. You’re good to go.

Would you like your content ideas featured on the blog?

Kris FaraldoIf you’re an owner of The 1-Hour Content Plan and want to show off some of your great content ideas, get in touch and we’ll talk. If I can see a teaching opportunity in what you’ve created, I’d love to feature your handiwork.

And if you don’t have it, hop on over to the Karma Store and pick up a copy. It’s pay-what-you-want, and 100% of store profits go to helping ittybiz owners in need around the world through!

In the meantime, take care!

Kris Faraldo

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