January 2020 – IttyBiz

Month: January 2020

How To Get Way More Work Done With Kids In The House

January 26, 2020
Productivity
by Kris Faraldo

Sometimes having kids in the house makes it maddeningly hard to get things done for your ittybiz. But hope is not lost! There are strategies that can help you.

Thousands of ittybiz owners like you have to work with their kids in the house – and many of them homeschool or unschool as well – which means those kids are ALWAYS around.

How do they get their work done and keep their business growing?

Magic.

Just kidding!

They use kid-specific strategies that help them work around their parenting responsibilities – and you can use them, too, once you know what they are.

Read through these easy-to-implement strategies and start using them today, and you’ll be able to accomplish more than you ever thought was possible for you.

How To Name Your Next Product (So It Sells Itself)

January 20, 2020
Conversion, Products
by Kris Faraldo

There’s no one “right” way to name a product, but there are a lot of ways to choose a name that will make potential buyers more likely to buy from you.

Before you name your next product, consider the angle you want to take with your name and how that can influence your potential buyer’s critical first impression of your product. (You have more influence than you think!)

With a consciously chosen angle, you can spark interest, capture attention and trigger desire for your product even before a person knows what it is – because your product name instantly makes them want to know more about what it is.

When you can pull that off, you’ve started the pre-selling process, and the chances of that potential customer saying “yes” to a purchase shoots up significantly.

So? How do you create that critical first impression?

Here’s a selection of market-proven angles that you can choose from.

8 Easy Testimonial Tweaks That Take Your Conversion Rate Way Up

January 20, 2020
Conversion, Sales Pages, Testimonials
by Kris Faraldo

Gathering testimonials for your sales pages can be a bit of work, but when you can finally get them up and visible, you boost the conversion power of your sales page.

That is, if people actually see them. And read them. And pay close attention to the details within.

Sadly, that’s not always the case. Since testimonials are different than the main copy that readers are there for, it’s easy for them to tune them out and skim past them.

Let’s put a stop to that, shall we? There are so many ways to make your testimonials stand out and pop so that readers will take notice, and the conversion rate of your sales page goes way up.

There’s so much you can do with the testimonials you already have. Let’s take a look at some tactics that can give your testimonials the attention they deserve, and get more of your products sold.

How To Seriously Uplevel Your Branding (Even When You’re Tight On Cash)

January 20, 2020
Branding
by Kris Faraldo

Most ittybiz owners don’t have the strong, consistent branding they need to get noticed in the marketplace (and to retain the attention of the people who are already cross paths with their business).

It’s a crowded world, and a strong brand is one of your greatest assets to getting people to know who YOU are in a sea of competitors and distractions. You don’t want to waste all that effort getting people to your website, or your social media account, or your YouTube channel… only to lose them to the next shiny object that flits by their screen.

But many people associate “great branding” with “big expense”. So they don’t take action on it, and their brand stays… well, pretty vanilla. Unmemorable. Easy to forget.

Well, forget THAT. You can take your brand up a notch – or ten – by using a few key strategies that don’t cost much money at all (and in reality, are often 100% FREE.)

Let’s take a look at what you can do.

How To Establish (Honest) Credibility When You’re New To Your Business

January 20, 2020
Branding
by Kris Faraldo

If you’re pretty new to your business, it can be a bit daunting dealing with the credibility issue. How can you gain traction when everyone can clearly see you’re just starting out?

So many people freeze when they encounter this situation – to the point where they can literally be in business for a year or two, but still feel like they have the credibility of someone who just launched their website yesterday.

No need to worry – we can fix that fast. There are a ton of options to build that credibility you’re looking for from the very beginning, without doing anything deceptive or dishonest.

Let’s talk about those options now.