IttyBiz

So, recently we posted the 6 unbreakable rules for contact pages. There was the threat of death, and also a kitten.

Some time before that, we posted an idea of what to do if you don’t want to blog. This piece was borne of me being sick, and sad that the state of blogging is not what it once was.

Well, I’m sick again. This time it was my fault. I broke a cardinal rule, which is: When the question is, “That should be okay to eat still, right?” the answer is NO. I ate something knowing full well I was taking my life into my hands, with predictable results.

That leads me, once again, to pathetically cruising the internet looking at blogs and trying not to throw up. So, in honor of the previous posts, I give you: 6 Blogging Mistakes That Make You Look “Not Ready Yet”.

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The Contact page seems like such a simple little thing, doesn’t it? You wouldn’t think that certain death was even a possibility. Well! Aren’t you glad you read IttyBiz? Let’s discuss.

We’ll start with the basics.

Do you have a website?

If so, does it have a Contact page?

If so, please go to your Contact page now and read it.

Go. Now. This will wait. The internet lasts forever. I will quietly hum in your absence.

Ok. You’re back. Good. Let’s talk business.

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For the beautiful Ali Luke, who requested a post about unschooling while running a business.

If we’ve never met, and you got here because some lovely unschooler forwarded this to you, hello, and welcome! I’m Naomi. I’ve been running IttyBiz since 2006, and we’re unschoolers. The boys – Jack and Michael – are 7 and 15. (Edit: They’re now 10 and 17. Whoa.)

So. Unschooling and business. Here’s what I’ve learned so far.

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In our summer business planning class, we ask people to select an Area of Devotion – like lead generation, or building up a back catalog, or improving conversion rates – and then set a goal for that area. Then we ask, “What does success look like for this goal at the end of six months?”

The reason we ask this question is because we want them to come up with a specific goalpost that will feel satisfying to reach.

It’s like when you’re cleaning up for company to come over – if you don’t know what “success” looks like, then you’ll never feel like you can stop cleaning. You’ll always feel pressure to do more, or stress about what’s left undone. And we’re kind of shooting for neither, here. Specific goalposts are necessary for closure.

The specific goalpost also helps you choose what kinds of actions to take. If “success” is taking your current train wreck of a website and making it into something that you can show people without embarrassment, then you’re going to choose things that clean things up visually and make it easier to navigate. You are not going to prioritize things like analytics, SEO, or internal cross-linking.

But – if you were just shooting for “making your website better”, you might. And that’s a recipe for angst. So we ask, “What does success look like for you at the end of 6 months?”

Here’s why we ask that.

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