Sometimes blogging can be a challenge – what do you write about when you can truly choose to write about anything? The infinite options can create a paradox of choice, where so many ideas sound good that you don’t know where to start.
To get around that problem, you need to decide on the point of your blog. What do you want it to accomplish? What’s the “Most Important Outcome” that you want to happen for the visitors (and repeat visitors!) that are going to come your way?
In a vacuum, it can be hard to figure that out – so here are a handful of options that can help you make the choice with confidence.