Kris Faraldo manages (and writes for IttyBiz.com) and is the creator of Easy-Peasy Sales Pages
She also manages the Karma Store, where you can find 12 IttyBiz products available on a pay-what-you-want price.
Service providers (freelancers, coaches, consultants, physical services, etc.) often have trouble setting up Black Friday promotions because their services may not lend themselves particularly well to traditional discounting.
This can be because of margin (you literally can’t cut your rate by a compelling amount), or because there might be branding implications (you charge $250 an hour, and cutting it to $150 feels like it will cheapen your branding).
Or, it can simply be because you haven’t seen enough examples of how to do it.
So in this post, I’ll walk you through a few examples of different kinds of Black Friday promotions that work well specifically for service providers of any stripe.
Read them through, and see which one(s!) might be a good fit for your Black Friday promotion – or any promotion you run throughout the year.
Sales page headlines are often one of the toughest parts of copywriting, and a lot of people get stuck figuring out what to say. (And, of course, how to say it.)
This is especially true now as trends have been moving towards shorter headlines for sales pages and landing pages alike. Gone are the days where you have a long, wordy headline that tries to pack everything in – now we’re keeping it (relatively) tight, if only for mobile readers.
If you’re gearing up for a Black Friday promotion, then you may want to revisit your sales pages (on a phone even!) to see if your headlines could use some trimming – or simply some added punch.
To help you along your way, I’ve taken the liberty of explaining 12 high-performing headline formulas below – and they’re based on the products in the pay-what-you-want Karma Store, so they’re not theoretical. (In fact, I’m planning on replacing a number of my current headlines with the ones below.)
Take a look at them now and see if there’s one that’s a perfect fit for you and your audience.
Black Friday is on its way, and a lot of money is going to change hands over the week or so surrounding it. If you’re planning to do your own Black Friday offer, you may already be busy getting All The Things ready and organized.
But let’s be honest – not everyone’s a Virgo.
Plenty of people are still scratching their heads trying to figure out what they’re going to do for Black Friday, and there’s still time to do something profitable if you get moving on the sooner side.
If you’re one of those head-scratchers right now, then I’ve got some advice for you. Here’s how to quickly decide on a Black Friday promotion that can provide a welcome cash boost before the holidays.
Recently, I was asked to create a sales page for both Naomi and her colleague Clare Holiday (from Indie Retail Academy) for a brand-new offer called The Pivot Class.
So since it’s fresh in my mind, in today’s post I’ll walk you through a few things I did on the page and teach you how to do them, too.
The page has just gone live, so the class is open for registration. You should check it out, if only for the stunning design.
(I can’t take credit for that, though. I just wrote the copy. Clare did the design and illustrations.)
So, here’s a walkthrough of some of the more interesting elements.
In my last post, I laid out 5 easy ways to start getting more testimonials, and I promised you that I’d give you my template for asking people to say all kinds of nice things about you / your services / your products.
So, today I’ve got that template for you.
It’s a simple, 5-question email that you can use as a template and simply adjusting whatever you need to to fit your needs.