Let's get you growing.
Can I be honest for a moment?
I am overwhelmed by the urge to say, “Previously, on Naomi’s series” like as if it was the beginning of a TV show.
I begrudgingly accept that it wouldn’t work as well in text as it works on ER when George Clooney says it.
But still.
Anyway, yesterday I promised that in this instalment of ER Naomi’s email series, we’d talk about what’s involved in writing a book. With, like, steps and stuff.
Shall we begin?
As promised in yesterday’s Launch Content About Launch Content, today we’re going to talk about why you might want to write a book.
Now, before we begin, let’s talk about what kind of book we’re talking about here.
For now, and for the remainder of this series, when I say “book”, I’m referring to a specific type of book. I’m referring to what’s colloquially called a “calling card book”.
A calling card book is the book you write, on the topic of your expertise, that establishes you as an authority and an expert.
While it does many other cool things, it’s DESIGNED to prove you’re a pro.
Yes, it also gets a foot in the door for speaking gigs. Yes, you’ll also get new clients and buyers. Yes, you’ll finally have something to link to for the rest of your life. Yes, you’ll have something to talk about when your crazy bat of an aunt asks you what you’re up to these days.
Those are all true.
But its primary function is the establishment of expertise.
Depending on your industry, this can take on many different forms.
Hello again!
If you’re on my email list, I promised yesterday that I’d give you a behind-the-scenes view of how I’m creating my launch content for Write A Book With Me.
It’s been a really unusual development process, so I thought it would be cool to share my thought processes, what decisions I made, and how I made them.
Shall we?
First, we’ll set the stage.
I love the way the internet marketing world has changed throughout the years.
Back in the day, it was all about the tactics. People wanted all the stuff they thought would make money now. I’d mention strategic thinking and I’d get that apathetic, eye-roll response, reminiscent of teenagers being told they should wear sunscreen. BO-RING.
But now? Now, something has changed in the zeitgeist. Now the most common question I get is, “YES, BUT NOM NOM NOM STRATEGY!!!” (Paraphrased, but only lightly.)
So, shall we talk marketing strategy?
Dear Naomi,
How do I stop being paralyzed by other people’s success?
Here’s the situation…