Let's get you growing.
Hello, most excellent readers!
Ask Me Anything week continues, with a question from Amy:
I’ve got Amy’s age-old question for you: How do you expand and grow when you’re too busy hustling Closest to Cash to make rent?
[When Amy says “Closest to Cash”, she’s referring to a concept we talked about in Emergency Turnaround Clinic, which I cannot even locate, let alone try and sell you.]
My answer is VERY simple.
Welcome to the next installment of Ask Me Anything week!
This question comes from the lovely Jessie:
Hi Naomi!
Thanks for the opportunity, here is my question :)
How do I create a marketing plan, if I can’t work out why customers are buying my product?
…Am a visual artist, have some sales which are growing. I can’t quite get my head around why they are buying though, and what concrete benefit it brings. Of course, I’m very happy that they are. I’d just like to be a little more pro-active with the sales :)
Here is my website if that helps! http://www.jessiedunlop.com
Look forward to hearing from you,
Jessie
Hi Jessie!
You ask a very interesting question, for a whole host of reasons.
Hello, my lovelies!
Welcome to the first installment of Ask Me Anything week!
This question comes from Kimberly, who had a question about The 200% Branding Solution. (Interestingly, The 200% Branding Solution got the highest response of any email I’ve ever sent. Thanks, everybody!) So if you haven’t read it yet, go read it so you’ll know what we’re talking about. I made a collage, which alone is a good reason to take a look.
On with Kimberly’s question!
We’ve done a lot of talking about us on the blog lately, you and I. We’ve talked about our content, we’ve talked about our branding, and we’ve talked about our rates.
And while I love talking about us – I do – it is time for us to shift the focus of our little chats.
We’re going to shift our focus to someone who is, unbelievably, EVEN MORE AWESOME than you and I.
We’re actually going to take the perspective of the very coolest person in the whole, entire universe.
We’re going to think about…
…Your Next Client.
Let’s talk about raising your rates.
In 2008, my first public coaching offer was “two hours for $99”.
Just in case the coffee hasn’t kicked in yet, that’s $49.50 an hour. Minus transaction fees.
That’s less than a mid-range plumber in a small town.
Whatever service it is that you’re offering, the odds are pretty good that you’re charging too little.
Some of you are charging WAY too little. So little that nobody’s taking you seriously. This leads to a lack of clients. (Or a lack of good clients, which is sometimes worse.)
Others among you are charging a basically decent rate, but not enough to meet your branding or financial goals. Yes, technically, it’s an OK rate. But it doesn’t afford you the freedom opportunities you’re craving, and it sure as hell doesn’t make you look A-List.
We’re going to talk about fixing that today. You might be surprised by how simple the process is.