No matter how good your sales page is, at the end of the day your readers will not click the “buy” button until you have made them comfortable enough to purchase from you.
That comfort comes from a combination of building “deep trust”, showing you understand where they’re coming from, and demonstrating how the benefits of your product or service match up with all the things they care about.
That can take time – and that’s why some sales pages are so long. There’s a lot of trust building, and connection, and educating the reader that has to occur.
One of the ways you can make that happen faster and more easily is to ask “yes-oriented questions” – simple questions that your readers can easily say “yes” to.
Want to learn how to do it?
Sales page headlines are often one of the toughest parts of 
Recently, I was asked to create a sales page for both Naomi and her colleague Clare Holiday (from Indie Retail Academy) for a brand-new offer called 
Sales pages may take a while to create, but they don’t take that long to improve. You’d be surprised at how many upgrades you can build into your page in just 15, 30 or 60 minutes – and each one of those changes can lead to more sales for you.
Good sales pages do an effective job of keeping reader attention, building interest in what your product can do for them, and sparking desire to own it.