Small Business Marketing

So You Think Your Marketing Idea Might Be Silly

So you think your marketing idea might be silly.

I had a delightful conversation with a woman from Zurich today. She had an idea for the launch of her business – just a little idea, one small tactic for a fun promotional opportunity.

She asked me, “Is that a good idea? Or do you think it’s silly?”

That’s a good question.

Silly Marketing IdeaOne of the most difficult parts of running a business – and in particular starting a business – is having no idea if you’re out of your mind. This applies to everything from domain names to product lines to stationery to the t-shirt you wear to the trade show.

On every conceivable front, you could be totally insane, and you wouldn’t even know it. It’s nice to have somebody to ask the simplest of questions – is this silly?

So I asked her what I always ask in response to this question…

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50 Shades of YAY: Ways To Celebrate Success

Website Makeover: 12 Little Things That Make A Big Impact

Website makeover

It’s been website makeover week here. For the last week or so, I’ve been dutifully dusting and shining and fluffing the pillows of my website and social media presence.

A lot of people want to freshen up their website, but aren’t ready to commit to the sometimes gruelling process of a redesign. With spring in mind, let’s look at a few smaller things you can do to breathe some fresh life into the place.

Here are 12 low-commitment, low-or-no cost ways you can do a laser-fast website makeover…

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