Your 5 Buyers: How To Sell To Amy
Tuesday, August 23rd, 2011
Previously, we talked about your 5 buyer types and how each one responds differently to making repeat purchases from you. Now we’re going to talk about Amy (your first buyer type) and cover when she’s most likely to buy and why.
What Is Amy Like?
Amy is your most likely repeat buyer, and as such she’s the one you want to pay most attention to when you’re planning your upgrade, upsell and cross-sell offers. She will make you the most money. Let’s look at what she’s thinking in general, and what she’s thinking about when you offer her the option to purchase more from you.
Amy does not generally feel afraid. She is very in control of her finances, whether she’s doing well financially or not. She is the most likely of the 5 types to know exactly what her credit card balances are at any given time, and the least likely to attach any emotions to the figure.







