You know when you Google something?
And you get a result and it’s from like, 1977 or something?
And it takes you 14 searches to remember you can use search tools to filter by date?
But by then you’re exhausted and you just want to give up work for the day and read Amish romance novels in the bath?
Is that just me?
Anyway, for your reading pleasure, here is a collection of articles written very recently by business-y types talking about what they’re working on right now.
The digital nomad lifestyle has been the holy grail of the internet business set for years now. To be truly location independent is, for many, the absolute epitome of entrepreneurial success.
On a level, I’ve been a digital nomad for years. I read The 4-Hour Workweek, fell in love with the lifestyle, and got my butt on that train as fast as I could. But my digital nomad adventures have only been true as far as they’ve been true. I’ve been cheating. I haven’t really done much working on the road. I worked at home… and then spend a bunch of time traveling.
Don’t get me wrong – that’s a lot of fun. I still do it as often as I can. But for the last ten years, while I’ve fancied myself a digital nomad, I haven’t really been able to identify with the reality of the lifestyle.
Six months ago, that all changed. For a variety of reasons, I gave up my Art Deco love-nest of an apartment, put my money where my mouth was, and got on the road. I packed up my clients, I packed up my unschooling, and went on walkabout. I’m still away and on many levels, I still don’t have a clue what I’m doing. But enough dust has settled that I’ve started to learn some lessons.
Here’s what I’ve learned so far…
What’s a gateway product?
A gateway product is the first product that somebody buys from you, the one that turns them from a prospect into a customer.
It’s the gateway from one place (Prospect City) into another place (Customer Land).
It’s a handy rule of thumb to assume that a buyers’ list (the list of people who have bought something from you, however small) is about 1000 times more valuable than a prospect list (people who haven’t bought anything, no matter how much they love you).
I don’t care how many people live in Prospect City. Customer Land is the only population that really matters.
Give me a list of 100 buyers over a list of 10,000 highly interested parties any day of the week. Transitioning someone from Prospect City to Customer Land is about the most valuable and important thing you can do as a business owner.
So today, here are some rules of thumb for making your gateway product as appealing as it can be…