Previously, we talked about your 5 buyer types and how each one responds differently to making repeat purchases from you.  Now we’re going to talk about Amy (your first buyer type) and cover when she’s most likely to buy and why.

What Is Amy Like?

Amy is your most likely repeat buyer, and as such she’s the one you want to pay most attention to when you’re planning your upgrade, upsell and cross-sell offers.  She will make you the most money. Let’s look at what she’s thinking in general, and what she’s thinking about when you offer her the option to purchase more from you.

Amy does not generally feel afraid. She is very in control of her finances, whether she’s doing well financially or not. She is the most likely of the 5 types to know exactly what her credit card balances are at any given time, and the least likely to attach any emotions to the figure. Read More

I will try to be brief. Please understand that it has taken me five years to write this article, so if I cannot be brief, please forgive me.

Long ago, before I started this company and before I started this blog, I realized there was something wrong with marketing and sales training. It wasn’t right. It’s not that it wasn’t working, per se. It was working okay, I guess. Buyers were happy enough. It just wasn’t right.

You read a book, you got what you could out of it, and you tried to apply it as well as you could, given the constraints of your resources and capacity. It seemed that there was perhaps a better way, and that nobody had found it yet. I started making my own training and development guides, figuring I may as well try my hand at it. But still. Read More

“Should I write pieces made for the front page?”

“Should I spend more time on StumbleUpon?”

“Can Twitter seriously do my blog any good?”

“What about Reddit? Del.icio.us? And what the hell is Sphinn?”

If I go four waking hours between hearing one of these questions from a home business client, it must be a religious holiday. Everybody wants to know about social media. But they don’t want to know just anything about social media.

They want to know what they’re doing wrong.

They’re doing all the right things. They’re getting involved in the community. They’re putting all the right buttons in all the right places. They’re networking. They’re making friends. They’re voting up other people’s content. They’re doing everything Skellie and Maki told them to do.

So why is nothing happening? Read More