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Small Business Marketing

Reader Question: When Business Is Too Much

When Business Is Too Much

Hello again!

Ask Me Anything week continues with a question from the lovely Alex:

Hey, Naomi Dunford,

I think my question is too personal and scary, but if I don’t ask I’ll feel stupid later.

I really connect to a lot of your material, because of how messed up my life has been.
I really want to have a sustainable business. I work on things all the time (I draw, and write books), but I’m such a screwed up everything-complicated-long-story that it feels impossible.

How do you go from having nothing to actually making some kind of money? How do you get through the ridiculous parts, where you’re almost not even a functional human, and gather yourself together enough to be professional enough, shiny enough, and genuinely useful enough to have a business?

Is there a point where it’s just too much, and I should accept that I’m a discardable human to all the other people? How do you get from “I’m completely screwed over because of [life-story]” to “I make fifty dollars a month consistently, and now I can use marketing techniques to make more”?

I hope that’s not a stupid question.

I don’t want to give you my website or anything, because I feel stupid. But my name’s Alex.

Dear Alex,

Thank you for sharing your story. You’re in a painful place right now, and for that you have my compassion and my empathy.

I’m going to address your question in two different ways. I’m going to address the personal part, and I’m going to address the business part.

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Reader Question: How Do You Expand And Grow When You’re Too Busy?

How Do I Expand And Grow?How Do I Expand And Grow?

Hello, most excellent readers!

Ask Me Anything week continues, with a question from Amy:

I’ve got Amy’s age-old question for you: How do you expand and grow when you’re too busy hustling Closest to Cash to make rent?

[When Amy says “Closest to Cash”, she’s referring to a concept we talked about in Emergency Turnaround Clinic, which I cannot even locate, let alone try and sell you.]

My answer is VERY simple.

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Reader Question: Why Do People Buy Art?

Why do people buy art?

Welcome to the next installment of Ask Me Anything week!

This question comes from the lovely Jessie:

Hi Naomi!

Thanks for the opportunity, here is my question :)

How do I create a marketing plan, if I can’t work out why customers are buying my product?

…Am a visual artist, have some sales which are growing. I can’t quite get my head around why they are buying though, and what concrete benefit it brings. Of course, I’m very happy that they are. I’d just like to be a little more pro-active with the sales :)

Here is my website if that helps!

Look forward to hearing from you,

Hi Jessie!

You ask a very interesting question, for a whole host of reasons.

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Reader Question: How To Be Funny Under Pressure

How To Be Funny Under Pressure

Hello, my lovelies!

Welcome to the first installment of Ask Me Anything week!

This question comes from Kimberly, who had a question about The 200% Branding Solution. (Interestingly, The 200% Branding Solution got the highest response of any email I’ve ever sent. Thanks, everybody!) So if you haven’t read it yet, go read it so you’ll know what we’re talking about. I made a collage, which alone is a good reason to take a look.

On with Kimberly’s question!

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