Small Business Marketing

Reader Question: Why Do People Buy Art?

Why do people buy art?

Welcome to the next installment of Ask Me Anything week!

This question comes from the lovely Jessie:

Hi Naomi!

Thanks for the opportunity, here is my question :)

How do I create a marketing plan, if I can’t work out why customers are buying my product?

…Am a visual artist, have some sales which are growing. I can’t quite get my head around why they are buying though, and what concrete benefit it brings. Of course, I’m very happy that they are. I’d just like to be a little more pro-active with the sales :)

Here is my website if that helps!

Look forward to hearing from you,

Hi Jessie!

You ask a very interesting question, for a whole host of reasons.

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Reader Question: How To Be Funny Under Pressure

How To Be Funny Under Pressure

Hello, my lovelies!

Welcome to the first installment of Ask Me Anything week!

This question comes from Kimberly, who had a question about The 200% Branding Solution. (Interestingly, The 200% Branding Solution got the highest response of any email I’ve ever sent. Thanks, everybody!) So if you haven’t read it yet, go read it so you’ll know what we’re talking about. I made a collage, which alone is a good reason to take a look.

On with Kimberly’s question!

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(Steal My Line!) My 1-Question Clarity Call

My 1-Question Clarity Call
We’ve done a lot of talking about us on the blog lately, you and I. We’ve talked about our content, we’ve talked about our branding, and we’ve talked about our rates.

And while I love talking about us – I do – it is time for us to shift the focus of our little chats.

We’re going to shift our focus to someone who is, unbelievably, EVEN MORE AWESOME than you and I.

We’re actually going to take the perspective of the very coolest person in the whole, entire universe.

We’re going to think about…

…Your Next Client.

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