Creating digital products is an exceptionally fun way to make money – and after 10 years, I have to tell you, it never gets old. (Well, maybe it does. But it sure beats all that temp agency stuff I did in my 20s.)

But what do you do if you kind of suck in the tech-skills department? As someone who well and truly sucks at that – and always has (I’m a 90% Luddite) – I can tell you what I do to make the process easier. Or possible. Or both.

Here’s what I do.

If you suck at tech, you can just follow my example.

(It’s worked for me so far.)

Continue Reading

When people want more traffic to their website or blog, the first thing they typically think of is gaining NEW traffic through outside sources. They look at things like Facebook, Pinterest, Instagram, paid ads, guest posts – or whatever “usual suspects” they have in mind when they consider getting their traffic numbers up.

But if all you’re thinking of is getting “new” traffic, you might not be considering how much more mileage you can get out of the existing traffic that is already coming to your website.

That existing traffic may not be a horde of new, fresh eyes on your website, but their page views count just as much as your first-timers’ views do.

In fact, an argument can be made that your existing traffic is better, because they’re coming to your site without any engineered shenanigans, and many of them are repeat visitors, who are already feeling some level of affinity with your brand.
So, let’s look at your existing traffic for a moment.

Continue Reading

Taylor asks:

I’m working my way through Product in a Weekend and I’m getting stuck on choosing a name for my product out of a handful of contenders. I have two names that I like the best, one is on the catchier side and the other is more straightforward and how-to. Every time I get ready to decide on one, I stall because I worry the other name is better. What do you do when you have two good names for the same product?

Continue Reading

Amanda asks:

I’m loving Plug & Play Pricing but I’m hitting a bit of a snag. I’m using the first pricing model and looking at the other people in my industry, but I want to set my prices higher than they do because I have a special process that I think makes what I do more valuable than what they do. But I’m afraid that customers won’t be able to get why my way is better and they will think I’m charging too much. How do you tell people that your service is better without coming off like a braggart?

Continue Reading

Jessica asks:

“I found a palette that I like from your branding course and I know you recommend using it as a starting inspiration, so I turned it into a custom palette for my brand. I love the colors I picked, but I’m so in love with it I don’t know if my customers are going to think it’s a good combo. I’m starting to wonder if I should pick something a little more ordinary. Should I pick the color palette I like, or the one I think my customers will like?”

Continue Reading