If you’re on my email list, I promised yesterday that I’d give you a behind-the-scenes view of how I’m creating my launch content for Write A Book With Me.
It’s been a really unusual development process, so I thought it would be cool to share my thought processes, what decisions I made, and how I made them.
First, we’ll set the stage.
What are we launching?
I love the way the internet marketing world has changed throughout the years.
Back in the day, it was all about the tactics. People wanted all the stuff they thought would make money now. I’d mention strategic thinking and I’d get that apathetic, eye-roll response, reminiscent of teenagers being told they should wear sunscreen. BO-RING.
But now? Now, something has changed in the zeitgeist. Now the most common question I get is, “YES, BUT NOM NOM NOM STRATEGY!!!” (Paraphrased, but only lightly.)
So, shall we talk marketing strategy?