Small Business Marketing

So You Think Your Marketing Idea Might Be Silly

Marketing Ideas

So you think your marketing idea might be silly.

I had a delightful conversation with a woman from Zurich today. She had an idea for the launch of her business – just a little idea, one small tactic for a fun promotional opportunity.

She asked me, “Is that a good idea? Or do you think it’s silly?”

That’s a good question.

One of the most difficult parts of running a business – and in particular starting a business – is having no idea if you’re out of your mind. This applies to everything from domain names to product lines to stationery to the t-shirt you wear to the trade show.

On every conceivable front, you could be totally insane, and you wouldn’t even know it. It’s nice to have somebody to ask the simplest of questions – is this silly?

So I asked her what I always ask in response to this question…

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50 Shades of YAY: Ways To Celebrate Success

Upper Limit Problem? 11 Warning Signs To Watch

Upper Limit Problem

Are you familiar with the upper limit problem? It’s a term coined by Gay and Kathlyn Hendricks in their book, The Big Leap. It’s a delightfully destructive form of self-sabotage that kicks in riiiiiight around when things are getting good.

Here’s how Hendricks puts it:

“The ULP is the human tendency to put the brakes on our positive energy when we’ve exceeded our unconscious thermostat setting for how good we can feel, how successful we can be, and how much love we can feel.”

Think maybe, possibly, perhaps that might be you? Here are 11 warning signs to look for…

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