Small Business Marketing

5 Ways To Serve The Community WITHOUT Dropping Your Prices

Contribute Without Dropping Prices

Suzanne is having a rough day.

(Suzanne is a real client, but I’ve changed her name. Everything else is the same.)

She has an established business, but she hasn’t been able to give it as much time as she’d like because her children are young and unschooled. After years of balancing… and balancing… and balancing, she’s finally in a position to focus on business growth.

Suzanne has recently created a membership site, and the launch went well. She did better than she expected. As a result of that (and a few other small successes) she’s been investing a lot in her business, and she’s put her family on a temporary strict budget. She wants to invest as much as she can into growth in the short term, so they’ll be set up well for the future, or any rainy days ahead.

Suzanne’s family isn’t broke, by any means. But they’re budgeting. She has kept a firm hand on the purse-strings to make sure all of their needs get met, including the needs of her growing business.

Yesterday, she went out for a walk with her children, and they passed a restaurant where the patrons were dining al fresco. The kids looked hungrily at the platters of breakfast, and started talking about how nice it would be when they could eat out in restaurants for breakfast. Bacon featured heavily in the conversation.

On the phone with me, Suzanne cried. She feels guilty that her children don’t have everything she wants them to have. She feels guilty that they see other kids with things her kids don’t have. Very normal for a parent with kids their age.

And yet…

Continue Reading…