Small Business Marketing

12 No-Brainer Ways To Increase Your Email Open Rate Today

how to write sales pagesIt is a fact universally acknowledged that the internet has no shortage of posts on how to increase the open rate on your emails.

However! You are probably not helped very much by advice like “create quality content” and “avoid spam filters”. I would like to assume you are not part of the content farming industry or unaware of the fact that low quality leads to low open rates.

So, I present to you …

A handy list of 12 tips for increasing your email open rate, based on the emails I deleted from my inbox today.

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Business Burnout: How To Get Your Energy Back

Business Burnout

Today, I completely ran out of things to say.

I wrote the introductions for my next seven newsletters.

I found quotes for the next month.

I wrote 53 emails, planned a trip, and took two sales calls.

And I called my mother.

I should note here that I’m writing this on a Saturday.

I’m sure it comes as a surprise to nobody, but at some point in this process, I completely ran out of things to say.

And poor you! You are sitting there, breathlessly waiting for your next instalment of the IttyBiz newsletter and I am dry. I got nothing.


It’s weird when this happens. You’re on this crazy roll, getting an absolutely stupid amount of stuff done, and you’re getting accustomed to the momentum. It’s like shopping in a crazy busy mall. You get into a flow of bam! bam! bam! Dodge, charge, pivot, go, turn, and then…

Silence. Motionlessness.

It’s like all of a sudden the people are gone and the stores are shut and you’re not entirely sure what you’re supposed to do now.

Here’s what you are supposed to do now…

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