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Everybody talks about “copy” and everybody talks about “content”, but what do those terms actually mean? In today’s episode, I’ll explain what copy is, what content is, and where the difference matters.
Where does copy go? Where does content go? Can something be copy and content at the same time? All this, and more, will be revealed. Give me less than 10 minutes, and I’ll explain… copy vs. content.
Just click play, and I’ll meet you there.
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Everybody talks about “newsjacking”, but what does that actually MEAN? In today’s episode, I’ll explain what newsjacking is, three ways to do it, and and four tips for getting it right.
Everybody talks about “calls to action”, but what does that actually MEAN? In today’s episode, I’ll explain what a call to action is, what it includes, and debunk three big myths making things harder for everybody.
There are so many different types of ittybiz owners in the world, but so often only the biggest or flashiest ones get represented in the media we consume.
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