Over the past few days, I’ve received emails from customers asking if it’s okay to run any kind of promotional content during this time of crisis.
We all know that right now is not the time to run a big, flashy launch of a $2,000 online class. (Well, I hope we all know that.)
But what about lower-key promotions? Like small sales, or even, “Hey, I still sell this relatively normal product or service, and I’d love to keep offering it for sale instead of hiding under my table”?
For a lot of people, selling ANYTHING right now seems like a murky gray area.
So, what do you do?
We’re all reeling from the effects of the current coronavirus pandemic, and a natural part of that reeling process is paralysis – an overwhelming feeling of “What the hell are we going to do in the face of this?”
This paralysis comes, in part, from a looming sense of uncertainty. None of us has any real idea of how thing are going to shake out over the next few months – or through the end of 2020 – and that uncertainty can make it hard to make real-time decisions. So much seems up in the air right now.
Dr. Sonia Lupien – founder and director of the Centre for Studies on Human Stress, cites this “sense of low control” as one of the 4 ingredients to the recipe of stress that we feel about anything that concerns us. (Naomi talks further about the specific effects of this on your family on her blog as well.)
When we feel a sense of low control – and therefore stress – it can be very easy for that paralysis to start taking hold. And unfortunately, it can become a vicious cycle. We don’t act, so things stay stagnant, and we feel even less control, and it continues in a downward spiral.
To reverse this “sense of low control”, we can start acting on the things that we CAN do.
If we begin focusing on the things that we CAN do in our business (and our life as well), we can combat that sense of low control by reinforcing that there are a whole lot of things that are in our power.
[Written by Steve Pavlina, published here with his encouragement]
To my influencer and marketer friends:
This is not remotely a “business as usual” situation. Please open your eyes to what’s happening. But more importantly, please open your heart to what’s about to happen.
This isn’t a time to be working on your launches. This isn’t a time to work on your campaigns. The focus on business needs to be put on hold right now. We all have something much more important to work on right now.
We have the leverage to greatly reduce a tremendous amount of suffering and loss of life that’s about to unfold.
(Note from Kris: This was the last blog post Naomi was working on before she retired and set up the Karma Store. It was based on recent client and customer questions she’d received – I thought you might like to see this! <3)
When many people launch a product, they don’t do much to promote it afterwards. Sure, they might put it in their store, or offer it on a discount from time to time in a sale, but there’s not much going on to direct people to the fact that the product exists and is still 100% ready to purchase.
That’s kind of tragic, because there are so many easy ways to get consistent traffic to your sales pages every day of the week, without having to do any direct, overt promotion.
That’s where your content comes in. If you write the right kinds of blog posts, you can direct people to click over to your sales pages over and over again, and there’s no aggressive selling required.
All you need is a good reason to remind them your product exists, and your monthly, weekly, and even daily sales start going up.
So, about those good reasons… today we’ve got 7 of them for you.
Come take a look.