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Customer Profile: Shay Banks, Social Media Consultant

Shay BanksThere are so many different types of ittybiz owners in the world, but so often only the biggest or flashiest ones get represented in the media we consume.

To counter this, I’ve been interviewing real IttyBiz customers and clients so that you can see the variety and diversity of solo businesses out there – and the different ways that people run their business and manage their work.

So without further ado, I’d love to introduce you to IttyBiz customer… Shay Banks!

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Yes-Oriented Questions: An Easy Way To Increase Sales

Yes-Oriented QuestionsNo matter how good your sales page is, at the end of the day your readers will not click the “buy” button until you have made them comfortable enough to purchase from you.

That comfort comes from a combination of building “deep trust”, showing you understand where they’re coming from, and demonstrating how the benefits of your product or service match up with all the things they care about.

That can take time – and that’s why some sales pages are so long. There’s a lot of trust building, and connection, and educating the reader that has to occur.

One of the ways you can make that happen faster and more easily is to ask “yes-oriented questions” – simple questions that your readers can easily say “yes” to.

Want to learn how to do it?

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Customer Profile: Naomi Beaty, Screenwriter

Naomi BeatyThere are so many different types of ittybiz owners in the world, but so often only the biggest or flashiest ones get represented in the media we consume.

To counter this, I’ve been interviewing real IttyBiz customers and clients so that you can see the variety and diversity of solo businesses out there – and the different ways that people run their business and manage their work.

So without further ado, I’d love to introduce you to IttyBiz customer… Naomi Beatty!

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The Simplified Content Model: 5 Steps To Fast, Effective Content

The Simplified Content ModelRecently I had 2 clients who I write content for run into an issue – the pieces they wanted me to write about were a bit of a jumble.

As they described what they wanted in each piece, it kind of went here and there and everywhere, and it was hard to pin down the outlines for the posts.

Maybe you’ve felt that way before – you start drafting a piece, and it kind of goes all over the place, and you’re stuck and can’t make sense of it all. It happens.

But what do we do when that happens? I’ll tell you.

I have a process for streamlining content creation that results in fast outlines and quickly written, high-quality content. This is the process I use to fix jumbly posts that are difficult to nail down.

If you’ve struggled with writing content – whether it’s for your blog, YouTube channel or podcast, you can use this to make that problem go away in about 10 minutes.

I call it the Simplified Content Model, and it goes something like this.

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Customer Example: 7 Click-Worthy Content Ideas You Can Use Right Now

content-ideas-kristen-burgessRecently I was reading through a content plan from IttyBiz customer Kristen Burgess (of Natural Birth And Baby Care), and her content ideas were so well-developed and compelling I thought they’d function well as a teaching example.

So today, I’m going to walk through 7 of Kristen’s content ideas and tell you how you can adapt them to choose topics that will make people curious, interested, and ready to click on your content.

Ready? Let’s roll.

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