Hey folks! Welcome to Short and Sweet Newbie Week, where I’m answering a bunch of questions from business beginners! My goal is to answer each question in less than 1000 words. This is profoundly difficult for me, but I like a challenge.
Our first question:
How big does my list have to be — before I start making money?
Great question. There are a lot of VERY big numbers getting thrown around in this industry, and it’s hard to find information for beginners. Like, “yeah, I’m so happy that you bought a yacht with your launch proceeds, but my blog has precisely three posts on it, and I wrote them four years ago, so how does that help ME?”
I’ll see what I can do. :)
I’ll give you the short answer, and then I’ll give you the details…
In a recent episode 
In our most recent episode we discussed AIDA, the four stages a prospect goes through from “who are you?” to “here’s my Visa”. In it, I said that the last phase – action – is usually the one business owners find the most challenging because people are inert, and getting them off their asses can be tricky. We said that there were three traditional approaches to spurring action, and those were scarcity, urgency, and objection reversal. Over the next few episodes we’re going to cover each of them in turn. But today, give me 10 minutes, and I’ll explain… scarcity.
You might have heard of AIDA, but like all marketing acronyms, we can be pretty hazy on the details, and how it all applies to, well, us. In today’s episode, I’ll explain this important framework for your customer or client’s journey.
Every time you turn around, somebody’s offering “early bird pricing”. It’s ubiquitous. But is it necessary? Is it good? Are there downsides? (No, sometimes, and yes, respectively.) What actually IS early bird pricing, and is it a good idea for your next promotion?