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Customer Profile: May Thanda, Pinterest Manager

May ThandaThere are so many different types of ittybiz owners in the world, but so often only the biggest or flashiest ones get represented in the media we consume.

To counter this, I’ve been interviewing real IttyBiz customers and clients so that you can see the variety and diversity of solo businesses out there – and the different ways that people run their business and manage their work.

So without further ado, I’d love to introduce you to IttyBiz customer May Thanda, Pinterest Manager!

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Inspired Content: A Simple Hack That Makes Content Easy

Inspired Content: A Simple Hack That Makes Content EasyIf coming up with content ideas is sometimes hard for you, there’s an easier way to generate ideas that are a breeze for you to write – and that your audience will actively love to read (and share).

I call it inspired content, and it’s pretty much my primary way of writing content right now. Once I made the transition to this style of content creation, both writing – and the work I do – got a whole lot easier.

So today I’ll walk you through the process, and you can start using it right away to generate content for your own blog, podcast, video channel – the sky’s the limit.

(ALSO: if you own Product in a Weekend, you can even extend this model to create desirable, useful digital products as frequently as you’d like.)

So – let’s dive in!

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Naomi Explains… Conversion

Naomi Explains... ConversionEverybody talks about “conversion”, but what does it actually MEAN? In today’s episode, I’ll explain conversion, conversion rates, and whether or not you, in your business, even need to care.

How do we measure conversion? DO we even measure conversion? Should we be measuring anything else? All this, and more, will be revealed. Give me less than 10 minutes, and I’ll explain… conversion.

Just click play, and I’ll meet you there.

(Click “Continue Reading” for full transcript & shownotes.)

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Naomi Explains… Your Marketing Strategy

Naomi Explains... Your Marketing StrategyEverybody talks about your “marketing strategy”, but what does it actually MEAN? In today’s episode, I’ll tell you what a marketing strategy is, how it relates to your business goals, and most importantly, how we come up with them.

Are marketing strategies different from other strategies? How do we get to the Royal York Hotel? And what should you do if you’re REALLY confused. All this, and more, will be revealed. Give me less than 10 minutes, and I’ll explain… your marketing strategy.

Just click play, and I’ll meet you there.

(Click “Continue Reading” for full transcript & shownotes.)

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Naomi Explains… Your Offer

Naomi Explains... Your OfferEverybody talks about your “offer”, but what does it actually MEAN? In today’s episode, I explain the difference between a product or service and an offer, and the three potential components of an offer – deliverable, price, and timing.

What do you look at if your offer’s not converting? How do you increase perceived value when you’re offering intangibles? And what can you get for 20 bushels of grain and three goats? All this, and more, will be revealed. Give me less than 10 minutes, and I’ll explain… your offer.

Just click play, and I’ll meet you there.

(Click “Continue Reading” for full transcript & shownotes.)

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