Why I Don’t Have Coaching Packages

This article is part of the, “But WHY, Naomi?” series.

Most coaches and consultants offer specific packages and/or services to their clients, and I think that’s a great idea. Being known for doing a particular thing, or set of things, can make it easy for a prospective client to decide to do business with you.

I, however, have never done that. Which I find kind of funny sometimes, since so many of my clients are coaches. I’m sure more than a few of them have wondered how I get clients without fitting the mold expected of most coaches.

(Answer: Referrals, mostly.)

But I can tell you why I don’t offer packages. For me, and the way I run my business, they’ve never been a comfortable fit, for 4 reasons. Here they are, conveniently categorized in a numbered list.

Continue Reading…

Why Most Of My Products Cost Less Than 100 Bucks

Why Most Of My Products Cost Less Than $100

This article is part of the, “But WHY, Naomi?” series.

In my industry, it’s not uncommon – and sometimes even expected – that training products like online courses and downloadable programs should run in the $1,500 – $2,000 range.

Take one look at my store, and you’ll see that the vast majority of the products I offer cost less than 100 bucks. Even after being in the business for more than 10 years.

Throughout the history of IttyBiz there have been a few higher-priced offerings, but most of the time my products and classes have been fairly inexpensive in comparison to the industry norms.

Sometimes I’ll get asked why I chose this particular business model for IttyBiz. There are a few reasons for this, and I’ll answer them by comparing my particular model to other ones.

As I compare them, though, I’m not remotely implying that my model is better than the ones that other people choose. It’s just the right fit for me.

Here’s why.

Continue Reading…

Why I List My Prices On My Coaching Page

Why I List Prices On My Coaching Page

This article is part of the, “But WHY, Naomi?” series.

When it comes to the idea of publicly posting rates, the service provider industry is split into two firm camps.

Camp A says that any opportunity to communicate with a prospect should be seized. Therefore, not listing prices encourages a prospect to get in touch. (There’s also a fear that listing prices will scare off prospects, but that’s another issue for another day.)

Camp B says that prices should be transparent because, um, the stuff you buy is supposed to have a price tag. They tend to think that not listing your prices is disrespectful and opaque.

While I don’t agree with the moral component of Camp B, I do share their sentiments as it relates to the prospect’s experience. While you can go either way – there are a lot of people in both camps – here are my reasons for pricing transparency.

Continue Reading…