Ask Naomi: Should I Brand Based On What I Like, Or What Other People Like?

Jessica asks:

“I found a palette that I like from your branding course and I know you recommend using it as a starting inspiration, so I turned it into a custom palette for my brand. I love the colors I picked, but I’m so in love with it I don’t know if my customers are going to think it’s a good combo. I’m starting to wonder if I should pick something a little more ordinary. Should I pick the color palette I like, or the one I think my customers will like?”

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Ask Me Anything: How Do I Break The News To My List?

Joanne asks:

Do you have any tips for what messaging to put out to your mailing list of followers when your business partner of 14yrs is moving away/leaving the enterprise (it’s a very-local nonprofit) and you’re faced with carrying on, and you just aren’t feeling the spirit right now, you’d rather curl up in your pjs and eat chocolate …

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Ask Me Anything: How Do I Bring In Money (In A Hurry)?

How do I bring in money in a hurry?
Ali asks:

“How do you bring in a chunk of money, fast (within one to two months), for a Cool Business Thing, without burning out your list (and without spending a ton of time you don’t have)? For bonus points: you’ve tried “run a sale” and the results were distinctly underwhelming.”

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