Download 15 premium resources to help you grow YOUR business today! Get access now >>

Naomi Explains… Urgency

Listen & subscribe on Apple Podcasts, Spotify, or Google Podcasts

Naomi Explains... UrgencyIn a recent episode we discussed AIDA, the four stages a prospect goes through from “who are you?” to “here’s my Visa”. We said that the action phase is trickiest because, well, getting people off their asses can be tricky. We mentioned three traditional approaches to spurring action, and those were scarcity, urgency, and objection reversal. In our last episode, we tackled scarcity, and there were kittens. Today, urgency. No kittens, but I do have blueberries.

Just click play, and I’ll meet you there.

(Click “Continue Reading” for full transcript & shownotes.)

Continue Reading

Naomi Explains… Scarcity

Listen & subscribe on Apple Podcasts, Spotify, or Google Podcasts

Naomi Explains... ScarcityIn our most recent episode we discussed AIDA, the four stages a prospect goes through from “who are you?” to “here’s my Visa”. In it, I said that the last phase – action – is usually the one business owners find the most challenging because people are inert, and getting them off their asses can be tricky. We said that there were three traditional approaches to spurring action, and those were scarcity, urgency, and objection reversal. Over the next few episodes we’re going to cover each of them in turn. But today, give me 10 minutes, and I’ll explain… scarcity.

Just click play, and I’ll meet you there.

(Click “Continue Reading” for full transcript & shownotes.)

Continue Reading

Naomi Explains… AIDA

Listen & subscribe on Apple Podcasts, Spotify, or Google Podcasts

Naomi Explains... AIDAYou might have heard of AIDA, but like all marketing acronyms, we can be pretty hazy on the details, and how it all applies to, well, us. In today’s episode, I’ll explain this important framework for your customer or client’s journey.

What are the stages? What do they look like? How does it apply to your business? All this, and more, will be revealed. Give me 10 minutes, and I’ll explain… AIDA.

Just click play, and I’ll meet you there.

(Click “Continue Reading” for full transcript & shownotes.)

Continue Reading

Naomi Explains… Early Bird Pricing

Listen & subscribe on Apple Podcasts, Spotify, or Google Podcasts

Naomi Explains... Early Bird PricingEvery time you turn around, somebody’s offering “early bird pricing”. It’s ubiquitous. But is it necessary? Is it good? Are there downsides? (No, sometimes, and yes, respectively.) What actually IS early bird pricing, and is it a good idea for your next promotion?

In today’s episode, I’ll explain the upsides and the downsides, and I’ll give an easy to use protocol to decide if early bird pricing is right for you, your business, your launch, or your event. Give me 10 minutes, and I’ll explain… early bird pricing.

Just click play, and I’ll meet you there.

(Click “Continue Reading” for full transcript & shownotes.)

Continue Reading

How To Make Money From Your Out-Of-Office Email

How To Make Money From Your Out-Of-Office EmailsDid you know you could use your out-of-office emails to make more sales of your products and services, increase awareness of the kinds of things you sell, and increase the respect that your potential customers and clients have for you?

I’m going to guess no. If so, you’re in good company because I never thought of an out-of-office email as being a business-growing tool until I received this little gem from IttyBiz customer Alli Worthington.

So I’m going to show you her out-of-office email, tell you all the little ways it sets her up for potential growth, and then you can use that as a template for building an out-of-office email that can help your business grow, too.

Let’s begin.

Continue Reading