How To Establish (Honest) Credibility When You’re New To Your Business

establishing-credibility

If you’re pretty new to your business, it can be a bit daunting dealing with the credibility issue. How can you gain traction when everyone can clearly see you’re just starting out?

So many people freeze when they encounter this situation – to the point where they can literally be in business for a year or two, but still feel like they have the credibility of someone who just launched their website yesterday.

No need to worry – we can fix that fast. There are a ton of options to build that credibility you’re looking for from the very beginning, without doing anything deceptive or dishonest.

Let’s talk about those options now.

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7 Easy Sales Page Fixes (That Get More Of Your Products Sold)

sales-page-fixes

Sales pages can be a lot of work to put together – the copy, the images, the formatting and of course, any required blood, sweat and tears.

After all that work, it can be a real disappointment if your page doesn’t convert well – even if you send a lot of traffic to it, maybe not that many people are buying.

But hope is not lost!

Sometimes the reason your sales page conversion is low is because of a simple, fixable problem – one that you can fix in just a few minutes.

Take a look at the sales page conversion fixes below and see if any of them apply to your sales pages. If they do, you might be able to get more people buying this very week.

Let’s take a look.

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Why I Don’t Blog Every Week

Why I Don't Blog Every Week

This article is part of the, “But WHY, Naomi?” series.

Wow.

I really want to give a super cool, ultra-strategic answer to this question. I want to make it sound like I’ve thought long and hard, and that I have an amazing, counterintuitive but revolutionary content strategy that’s rolling in the Benjamins.

The truth is, I don’t.

I don’t blog very often because I don’t have to blog very often. Yes, I’m I the middle of Kris’ 100 Blog Post challenge, but that’s because of an interoffice bet, not because of some valid business reason.

For a long time, blogging was my primary marketing strategy. Even that is poorly said, because blogging was my only marketing strategy. It worked, and I was good at it, so I kept doing it. Most of my clients came from my blog, so I blogged a lot.

At this point, though, I don’t need to do it anymore. Most of my clients come from referral – either from existing clients, or from books we’ve been featured in – so I prioritize strengthening existing client relationships over getting new leads.

Now, how does all of this help you? What should your blogging frequency be?

If I could communicate anything to Jane Q. IttyBiz, it would be this:

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