If you’re having trouble creating content in the midst of this coronavirus pandemic, you’re not alone. Everyone is going through some level of tailspin as a result and that’s having a big impact on creativity and motivation.
And at the same time, it’s making it harder to keep your energy levels up while you’re adapting to the changes, which can really throw a monkey wrench into that whole content creation process.
We could all use something to make this easier and get that new content out there STAT.
I’ve been combing through the products in the Karma Store to dig out little nuggets of things that can make running the various aspects of your ittybiz easier, and today I have a few excerpts from Plug & Play Blog Posts to share with you.
If you’ve read the opening post for this series on networking, you may have already started with your first bit of networking homework – making lists of your strong connections, weak connections, and “new” connections (the people you don’t know but want to meet).
This step alone can really open your eyes to how extensive your existing network may be. For most people, they’re more connected than they realize.
But now what should you start DOING re: networking?
As the coronavirus pandemic unfolds, and more and more businesses are feeling the impact of quarantine, isolation, and shelter-in-place orders, so many of the traditional channels of marketing and promotion have gone away.
This shift is massively reducing the incoming revenue of almost all businesses, big and small. Everyone is going to need to change up what they’re doing to adapt to this in order to keep the roof over not only their heads, but the heads of their business.
This is especially true at the ittybiz level – there’s no big bailouts for us, unfortunately. So we’re going to have to use every tool at our disposal to keep money flowing – even if it’s in smaller quantities than we’re used to.
This is where networking comes in – and for you, it matters now more than ever.
Over the past few days, I’ve received emails from customers asking if it’s okay to run any kind of promotional content during this time of crisis.
We all know that right now is not the time to run a big, flashy launch of a $2,000 online class. (Well, I hope we all know that.)
But what about lower-key promotions? Like small sales, or even, “Hey, I still sell this relatively normal product or service, and I’d love to keep offering it for sale instead of hiding under my table”?
For a lot of people, selling ANYTHING right now seems like a murky gray area.
So, what do you do?
We’re all reeling from the effects of the current coronavirus pandemic, and a natural part of that reeling process is paralysis – an overwhelming feeling of “What the hell are we going to do in the face of this?”
This paralysis comes, in part, from a looming sense of uncertainty. None of us has any real idea of how thing are going to shake out over the next few months – or through the end of 2020 – and that uncertainty can make it hard to make real-time decisions. So much seems up in the air right now.
Dr. Sonia Lupien – founder and director of the Centre for Studies on Human Stress, cites this “sense of low control” as one of the 4 ingredients to the recipe of stress that we feel about anything that concerns us. (Naomi talks further about the specific effects of this on your family on her blog as well.)
When we feel a sense of low control – and therefore stress – it can be very easy for that paralysis to start taking hold. And unfortunately, it can become a vicious cycle. We don’t act, so things stay stagnant, and we feel even less control, and it continues in a downward spiral.
To reverse this “sense of low control”, we can start acting on the things that we CAN do.
If we begin focusing on the things that we CAN do in our business (and our life as well), we can combat that sense of low control by reinforcing that there are a whole lot of things that are in our power.