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Naomi Explains… Cold vs. Warm Traffic

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Naomi Explains... Cold vs. Warm TrafficEverybody talks about “cold traffic” and “warm traffic”, but what do they even MEAN? What’s the difference? Where do these people come from? What about ads and social media? And what do we do with this information? In today’s episode, I’ll explain it all.

Just click play, and I’ll meet you there.

(Click “Continue Reading” for full transcript & shownotes.)

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Mailbag Monday: “It’s all been done before.”

Mailbag Monday: "It's all been done before."Hi Naomi,

I sat on the fence about starting my business for a long time – too long, it seems. Now that I’ve finally gotten started, every idea I have has already been done by somebody else. Every product idea I have has several existing products like it already on the market. Every service I think of is already saturated. Now that I finally got off my indecisive butt, literally everything I think of has been done by somebody else.

What do I do when it’s all been done before? How do I find something actually new? And if I can ask a related question, what do I do if I can’t find something new and unique? I don’t want to quit before I really start, but I don’t want to be a copycat either.


Late to the party

Hey Fashionably Late!

I’ve decided to change your name because I find my version much more empowering.

This is a great question – thanks for writing in. This comes up a lot and I am delighted to put this tenacious issue to bed, once and for all. I will do so through the power of allegory.

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Mailbag Monday: “But I Don’t Have a Fancy Offer!”

Mailbag Monday: "But I don't have a fancy offer!"Hi Naomi,

Thank you so much for doing this! Here’s my question.

Someone I know has recommended I start pitching podcasts as part of my reach-building efforts. I know it would be good for my business as I’m good at speaking and have a lot of radio experience in my past life. But the truth is that I’m scared and I’m embarrassed.

My business platform is ok – it’s somewhere between 1.0 and 2.0 in your terms. I know I can speak and help and be useful, but I don’t have anything to offer. I don’t have an exciting freebie or download or signature program. It’s just me, and I feel foolish going onto these things without anything to promote. I feel naked.

The logical thing to do would be to put podcasts and things on hold until I get something sorted out. But I don’t know what I would sort out! I’m intimidated by the technology. I don’t know if I’m ready to hire designers and things. I don’t even know if I want to make one of these things.

What should I do? Should I wait? Should I make something anyway even if it’s not very good? Should I send people to my (very neglected, very small) newsletter? Tell me, wise Naomi, what I should do.

Naked in Nan Francisco

Dear Naked,

Please know that right now, people all over the world are jealous of your name.

Now that we’ve got that out of the way, I’ll address your question.

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Naomi Explains… Objection Reversal

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Naomi Explains... Objection ReversalWelcome back to Naomi Explains Marketing, the show where I help coaches, consultants, experts, authors, and other associated nerds, geeks and misfits sell the contents of their brains for cash money. I am your host, Naomi, and today we’re tackling the third in our “three ways to make it easier for your prospects to take action” series – we’re talking about objection reversal. If you haven’t heard them already, also check out the previous two episodes, on scarcity and urgency. Ok? Ok.

Just click play, and I’ll meet you there.

(Click “Continue Reading” for full transcript & shownotes.)

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Newbie Week: What do I need to get started?

What do I need to get started?Hey folks! Welcome back to Short and Sweet Newbie Week!

If you’re just joining us, so far we’ve tackled: how big your list needs to be before the money starts happening, and whether you really need to be on social media, and how much time it takes to actually run a business., and how much this will all cost.  If you haven’t seen those, click those links to catch up.

Now, onto today’s question!

Today’s question is “what do I need to get started?” As in, what is the absolute minimum I need to get this goddamn thing online and launched already?

Ahh, bliss. My favorite question of all.

In the hallowed words of the great Cuban sage Pitbull, “Let’s not talk about it, let’s do it!”

As is true with many things, you probably don’t need as much as you think to get started. Wanna know what it’s gonna take?

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