Kris Faraldo

Kris Faraldo manages (and writes for) IttyBiz.com and is the creator of Easy-Peasy Sales Pages and Get Testimonials Fast. She also manages the Karma Store, where you can find 12 classic IttyBiz products available on a pay-what-you-want price.

Now Is The Time To Build (And Use) Your Network

March 31, 2020
Networking
by Kris Faraldo

As the coronavirus pandemic unfolds, and more and more businesses are feeling the impact of quarantine, isolation, and shelter-in-place orders, so many of the traditional channels of marketing and promotion have gone away.

This shift is massively reducing the incoming revenue of almost all businesses, big and small. Everyone is going to need to change up what they’re doing to adapt to this in order to keep the roof over not only their heads, but the heads of their business.

This is especially true at the ittybiz level – there’s no big bailouts for us, unfortunately. So we’re going to have to use every tool at our disposal to keep money flowing – even if it’s in smaller quantities than we’re used to.

This is where networking comes in – and for you, it matters now more than ever.

Promoting During A Crisis: Here’s What You Need To Know

March 25, 2020
Marketing
by Kris Faraldo

Over the past few days, I’ve received emails from customers asking if it’s okay to run any kind of promotional content during this time of crisis.

We all know that right now is not the time to run a big, flashy launch of a $2,000 online class. (Well, I hope we all know that.)

But what about lower-key promotions? Like small sales, or even, “Hey, I still sell this relatively normal product or service, and I’d love to keep offering it for sale instead of hiding under my table”?

For a lot of people, selling ANYTHING right now seems like a murky gray area.

So, what do you do?

During the Coronavirus, Focus On What You CAN Do

March 23, 2020
Productivity
by Kris Faraldo

We’re all reeling from the effects of the current coronavirus pandemic, and a natural part of that reeling process is paralysis – an overwhelming feeling of “What the hell are we going to do in the face of this?”

This paralysis comes, in part, from a looming sense of uncertainty. None of us has any real idea of how thing are going to shake out over the next few months – or through the end of 2020 – and that uncertainty can make it hard to make real-time decisions. So much seems up in the air right now.

Dr. Sonia Lupien – founder and director of the Centre for Studies on Human Stress, cites this “sense of low control” as one of the 4 ingredients to the recipe of stress that we feel about anything that concerns us. (Naomi talks further about the specific effects of this on your family on her blog as well.)

When we feel a sense of low control – and therefore stress – it can be very easy for that paralysis to start taking hold. And unfortunately, it can become a vicious cycle. We don’t act, so things stay stagnant, and we feel even less control, and it continues in a downward spiral.

To reverse this “sense of low control”, we can start acting on the things that we CAN do.

If we begin focusing on the things that we CAN do in our business (and our life as well), we can combat that sense of low control by reinforcing that there are a whole lot of things that are in our power.

7 Blog Posts That Get Your Products Selling Consistently

February 25, 2020
Blogging, Conversion
by Kris Faraldo

When many people launch a product, they don’t do much to promote it afterwards. Sure, they might put it in their store, or offer it on a discount from time to time in a sale, but there’s not much going on to direct people to the fact that the product exists and is still 100% ready to purchase.

That’s kind of tragic, because there are so many easy ways to get consistent traffic to your sales pages every day of the week, without having to do any direct, overt promotion.

That’s where your content comes in. If you write the right kinds of blog posts, you can direct people to click over to your sales pages over and over again, and there’s no aggressive selling required.

All you need is a good reason to remind them your product exists, and your monthly, weekly, and even daily sales start going up.

So, about those good reasons… today we’ve got 7 of them for you.

Come take a look.

7 Blog Posts Every Thought Leader Needs To Start Writing Now

February 25, 2020
Blogging, Branding
by Kris Faraldo

Thought leaders are a unique kind of people – and they need an equally unique kind of content for their blog.

Ultimately, a thought leader wants to be seen as ahead of the masses, thinking bigger, more important thoughts than the average people in their sphere. They want to be seen as innovators, trailblazers, and… well, leaders.

So they need content that demonstrates their exceptional ability to rise above the ordinary and think on a higher level.

So, if you want to be seen as a thought leader, how do you do that?

Well, for one thing, you could take a peek at the Trailblazer Expansion Pack in The 1-Hour Content Plan (available in the Karma Store on pay-what-you-want pricing).

Additionally, you can read about 7 specific types of thought leader blog posts that you can start creating for your own blog today.

Ready to up your game on the thought leader front?

Let’s take a look at 7 options.