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How To Seriously Uplevel Your Branding (Even When You’re Tight On Cash)

How To Seriously Uplevel Your Branding (Even When You’re Tight On Cash)Most ittybiz owners don’t have the strong, consistent branding they need to get noticed in the marketplace (and to retain the attention of the people who are already cross paths with their business).

It’s a crowded world, and a strong brand is one of your greatest assets to getting people to know who YOU are in a sea of competitors and distractions. You don’t want to waste all that effort getting people to your website, or your social media account, or your YouTube channel… only to lose them to the next shiny object that flits by their screen.

But many people associate “great branding” with “big expense”. So they don’t take action on it, and their brand stays… well, pretty vanilla. Unmemorable. Easy to forget.

Well, forget THAT. You can take your brand up a notch – or ten – by using a few key strategies that don’t cost much money at all (and in reality, are often 100% FREE.)

Let’s take a look at what you can do.

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How To Establish (Honest) Credibility When You’re New To Your Business

How To Establish (Honest) Credibility When You’re New To Your BusinessIf you’re pretty new to your business, it can be a bit daunting dealing with the credibility issue. How can you gain traction when everyone can clearly see you’re just starting out?

So many people freeze when they encounter this situation – to the point where they can literally be in business for a year or two, but still feel like they have the credibility of someone who just launched their website yesterday.

No need to worry – we can fix that fast. There are a ton of options to build that credibility you’re looking for from the very beginning, without doing anything deceptive or dishonest.

Let’s talk about those options now.

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7 Easy Sales Page Fixes (That Get More Of Your Products Sold)

7 Easy Sales Page Fixes (That Get More Of Your Products Sold)Sales pages can be a lot of work to put together – the copy, the images, the formatting and of course, any required blood, sweat and tears.

After all that work, it can be a real disappointment if your page doesn’t convert well – even if you send a lot of traffic to it, maybe not that many people are buying.

But hope is not lost!

Sometimes the reason your sales page conversion is low is because of a simple, fixable problem – one that you can fix in just a few minutes.

Take a look at the sales page conversion fixes below and see if any of them apply to your sales pages. If they do, you might be able to get more people buying this very week.

Let’s take a look.

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Why I Don’t Blog Every Week

Why I Don't Blog Every Week

This article is part of the, “But WHY, Naomi?” series.

Wow.

I really want to give a super cool, ultra-strategic answer to this question. I want to make it sound like I’ve thought long and hard, and that I have an amazing, counterintuitive but revolutionary content strategy that’s rolling in the Benjamins.

The truth is, I don’t.

I don’t blog very often because I don’t have to blog very often. Yes, I’m I the middle of Kris’ 100 Blog Post challenge, but that’s because of an interoffice bet, not because of some valid business reason.

For a long time, blogging was my primary marketing strategy. Even that is poorly said, because blogging was my only marketing strategy. It worked, and I was good at it, so I kept doing it. Most of my clients came from my blog, so I blogged a lot.

At this point, though, I don’t need to do it anymore. Most of my clients come from referral – either from existing clients, or from books we’ve been featured in – so I prioritize strengthening existing client relationships over getting new leads.

Now, how does all of this help you? What should your blogging frequency be?

If I could communicate anything to Jane Q. IttyBiz, it would be this:

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Why I Don’t Have Coaching Packages

This article is part of the, “But WHY, Naomi?” series.

Most coaches and consultants offer specific packages and/or services to their clients, and I think that’s a great idea. Being known for doing a particular thing, or set of things, can make it easy for a prospective client to decide to do business with you.

I, however, have never done that. Which I find kind of funny sometimes, since so many of my clients are coaches. I’m sure more than a few of them have wondered how I get clients without fitting the mold expected of most coaches.

(Answer: Referrals, mostly.)

But I can tell you why I don’t offer packages. For me, and the way I run my business, they’ve never been a comfortable fit, for 4 reasons. Here they are, conveniently categorized in a numbered list.

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