There’s no one “right” way to name a product, but there are a lot of ways to choose a name that will make potential buyers more likely to buy from you.
Before you name your next product, consider the angle you want to take with your name and how that can influence your potential buyer’s critical first impression of your product. (You have more influence than you think!)
With a consciously chosen angle, you can spark interest, capture attention and trigger desire for your product even before a person knows what it is – because your product name instantly makes them want to know more about what it is.
When you can pull that off, you’ve started the pre-selling process, and the chances of that potential customer saying “yes” to a purchase shoots up significantly.
So? How do you create that critical first impression?
Here’s a selection of market-proven angles that you can choose from.
Gathering testimonials for your sales pages can be a bit of work, but when you can finally get them up and visible, you boost the conversion power of your sales page.
That is, if people actually see them. And read them. And pay close attention to the details within.
Sadly, that’s not always the case. Since testimonials are different than the main copy that readers are there for, it’s easy for them to tune them out and skim past them.
Let’s put a stop to that, shall we? There are so many ways to make your testimonials stand out and pop so that readers will take notice, and the conversion rate of your sales page goes way up.
There’s so much you can do with the testimonials you already have. Let’s take a look at some tactics that can give your testimonials the attention they deserve, and get more of your products sold.
Most ittybiz owners don’t have the strong, consistent branding they need to get noticed in the marketplace (and to retain the attention of the people who are already cross paths with their business).
It’s a crowded world, and a strong brand is one of your greatest assets to getting people to know who YOU are in a sea of competitors and distractions. You don’t want to waste all that effort getting people to your website, or your social media account, or your YouTube channel… only to lose them to the next shiny object that flits by their screen.
But many people associate “great branding” with “big expense”. So they don’t take action on it, and their brand stays… well, pretty vanilla. Unmemorable. Easy to forget.
Well, forget THAT. You can take your brand up a notch – or ten – by using a few key strategies that don’t cost much money at all (and in reality, are often 100% FREE.)
Let’s take a look at what you can do.
If you’re pretty new to your business, it can be a bit daunting dealing with the credibility issue. How can you gain traction when everyone can clearly see you’re just starting out?
So many people freeze when they encounter this situation – to the point where they can literally be in business for a year or two, but still feel like they have the credibility of someone who just launched their website yesterday.
No need to worry – we can fix that fast. There are a ton of options to build that credibility you’re looking for from the very beginning, without doing anything deceptive or dishonest.
Let’s talk about those options now.
Sales pages can be a lot of work to put together – the copy, the images, the formatting and of course, any required blood, sweat and tears.
After all that work, it can be a real disappointment if your page doesn’t convert well – even if you send a lot of traffic to it, maybe not that many people are buying.
But hope is not lost!
Sometimes the reason your sales page conversion is low is because of a simple, fixable problem – one that you can fix in just a few minutes.
Take a look at the sales page conversion fixes below and see if any of them apply to your sales pages. If they do, you might be able to get more people buying this very week.
Let’s take a look.