Blog – Page 18

What’s The Point Of Your Blog? 6 Angles To Consider

February 4, 2020
Blogging
by Kris Faraldo

Sometimes blogging can be a challenge – what do you write about when you can truly choose to write about anything? The infinite options can create a paradox of choice, where so many ideas sound good that you don’t know where to start.

To get around that problem, you need to decide on the point of your blog. What do you want it to accomplish? What’s the “Most Important Outcome” that you want to happen for the visitors (and repeat visitors!) that are going to come your way?

In a vacuum, it can be hard to figure that out – so here are a handful of options that can help you make the choice with confidence.

7 Ways To Use A Name In An Email Without Looking Like A Robot

February 3, 2020
Email Marketing
by Kris Faraldo

Adding someone’s name to an email – whether it’s in the subject line or the email itself – can be a powerful way to connect with your audience.

Unless… it looks too much like what everyone else is doing.

“Special offer for you, Traci!”
“An important offer just for Joshua”
“Don’t miss this incredible deal, Sophia!”

Once everyone got on board the personalization train, they started using the same templates and patterns over and over again. Now it’s just too easy to tune out once you realize “Oh, they’re doing that “insert my name” thing.

You don’t want people tuning out your emails.

So let’s look at a few ways to use people’s names in your emails without looking like you’re a robot stuffing people’s names in just for the sake of it.

How To Get Way More Work Done With Kids In The House

January 26, 2020
Productivity
by Kris Faraldo

Sometimes having kids in the house makes it maddeningly hard to get things done for your ittybiz. But hope is not lost! There are strategies that can help you.

Thousands of ittybiz owners like you have to work with their kids in the house – and many of them homeschool or unschool as well – which means those kids are ALWAYS around.

How do they get their work done and keep their business growing?

Magic.

Just kidding!

They use kid-specific strategies that help them work around their parenting responsibilities – and you can use them, too, once you know what they are.

Read through these easy-to-implement strategies and start using them today, and you’ll be able to accomplish more than you ever thought was possible for you.

How To Name Your Next Product (So It Sells Itself)

January 20, 2020
Conversion, Products
by Kris Faraldo

There’s no one “right” way to name a product, but there are a lot of ways to choose a name that will make potential buyers more likely to buy from you.

Before you name your next product, consider the angle you want to take with your name and how that can influence your potential buyer’s critical first impression of your product. (You have more influence than you think!)

With a consciously chosen angle, you can spark interest, capture attention and trigger desire for your product even before a person knows what it is – because your product name instantly makes them want to know more about what it is.

When you can pull that off, you’ve started the pre-selling process, and the chances of that potential customer saying “yes” to a purchase shoots up significantly.

So? How do you create that critical first impression?

Here’s a selection of market-proven angles that you can choose from.

8 Easy Testimonial Tweaks That Take Your Conversion Rate Way Up

January 20, 2020
Conversion, Sales Pages, Testimonials
by Kris Faraldo

Gathering testimonials for your sales pages can be a bit of work, but when you can finally get them up and visible, you boost the conversion power of your sales page.

That is, if people actually see them. And read them. And pay close attention to the details within.

Sadly, that’s not always the case. Since testimonials are different than the main copy that readers are there for, it’s easy for them to tune them out and skim past them.

Let’s put a stop to that, shall we? There are so many ways to make your testimonials stand out and pop so that readers will take notice, and the conversion rate of your sales page goes way up.

There’s so much you can do with the testimonials you already have. Let’s take a look at some tactics that can give your testimonials the attention they deserve, and get more of your products sold.