IttyBiz

Good sales pages do an effective job of keeping reader attention, building interest in what your product can do for them, and sparking desire to own it.

Great sales pages also educate the customer and make them more likely to buy.

If you’re not educating on your sales pages, you’re going to lose buyers that need that education to feel safe and comfortable enough to make a buying decision.

You don’t want to lose those buyers – so today we’re going to look at how to incorporate teaching into your sales copy.

We’ll start by looking at what happens when a fresh new visitor arrives on your page.

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If you’ve even flirted with the study of copywriting, you’ll already know about “reversing objections” – the fine art of making the buyer feel better about things that make them resistant to purchasing your product.

It’s a pretty straightforward process that leads to higher sales, and it works like this:

• Think of a potential objection / concern
• Think of how you can relieve that concern
• Mention it in your copy before the reader thinks of it

When you do this, the reader’s concern is relieved before they even think of it, which is a powerful event.

But you have to do it in a way that doesn’t sound defensive, or you’ll turn your readers off.

Here’s how you pull that off in your sales page copy.

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