Making graphics for your sales page, blog or products can be a pain in the butt if you’re not already experienced at graphic design and the software that goes with it.
I am one of those people. I have a decent eye for design, and a middling graphics skill, so I’m never going to make masterpieces in Adobe Illustrator or Photoshop. (Not particularly talented with Canva, either.)
I do however, have a really easy hack that anyone can do to make great-looking graphics that can improve your blog posts and boost conversion on your sales pages.
I make my graphics – quickly, easily and profitably – using an unexpected graphic design tool called…
(Or Keynote, if you have a Mac.)
Allow me to demonstrate.
You may not realize how many complicated and time consuming parts of running your ittybiz can be made easier with a free little app called Otter.ai.
So I’d love to tell you about them today, and how I use them so that you can do the same.
(I get no compensation in any way from this review, incidentally – I just think you might find it useful.)
Sales pages may take a while to create, but they don’t take that long to improve. You’d be surprised at how many upgrades you can build into your page in just 15, 30 or 60 minutes – and each one of those changes can lead to more sales for you.
The key to upgrading your page is your approach – either do a batch of things at once, or just do one small upgrade every once in a while. That keeps things manageable, and keeps your sales pages improving month after month.
If you’re already an owner of Easy-Peasy Sales Pages, you’ll know about all the little things you can do to make your existing page better.
But for those who don’t – or just don’t want to reopen the course at the moment – I’ve hand-picked 7 easy, do-able improvements that you can do quickly and easily.
Take a look and see which ones you might want to use to boost the conversion rate of your existing sales pages this month.
Good sales pages do an effective job of keeping reader attention, building interest in what your product can do for them, and sparking desire to own it.
Great sales pages also educate the customer and make them more likely to buy.
If you’re not educating on your sales pages, you’re going to lose buyers that need that education to feel safe and comfortable enough to make a buying decision.
You don’t want to lose those buyers – so today we’re going to look at how to incorporate teaching into your sales copy.
We’ll start by looking at what happens when a fresh new visitor arrives on your page.
If you’ve even flirted with the study of copywriting, you’ll already know about “reversing objections” – the fine art of making the buyer feel better about things that make them resistant to purchasing your product.
It’s a pretty straightforward process that leads to higher sales, and it works like this:
- Think of a potential objection / concern
- Think of how you can relieve that concern
- Mention it in your copy before the reader thinks of it
When you do this, the reader’s concern is relieved before they even think of it, which is a powerful event.
But you have to do it in a way that doesn’t sound defensive, or you’ll turn your readers off.
Here’s how you pull that off in your sales page copy.