Sometimes we get a grand vision in our head. We conceive of something we want to do in our business to make things easier. And when we do it? It is gonna be RAD.
Maybe it’s something like an automated upsell system that will get offers in the hands of new customers at pre-defined times after a purchase. That certainly qualifies as rad.
But! Sometimes these things have a number of moving pieces that we haven’t figured out yet.
We need to move to a new shopping cart system, or we need to learn the tech behind our existing system, or we need to make adjustments in our sales pages to integrate some… thing.
But once we’re done – and we understand our shopping cart and get it figured out and all the things are in their right places, then the money’s just going to print itself. Automation FTW.
But if there’s a bunch of stuff we have to do before we can make our grand vision work, and we haven’t sorted out how to make each of those things happen, what tends to “happen” is NOTHING.
Hmm… what to do?
What if you’ve said everything you can think of to say on your blog? How do you keep creating content when you’ve said it all, and it feels like you’ve used up all possible topics?
Once you reach a certain point in your blogging career, you’re going to hit a wall. You’re going to think you’ve said everything you can possibly say.
You may think it’s just you.
Well, I’m happy to inform you that no, it’s not you.
I’ve been blogging for 13 years, and feeling this way for 11 of them. And I recently took a bet that says I can’t write 100 blog posts in 100 days.
As I have been a blogger for 4745 days and on a great many of them, I couldn’t have blogged if I’d had a gun to my head, this has been weighing on me.
As much as it may feel like you have reached that absolute bottom of the bottom-most barrel, take hope. There’s plenty more stuff you can say.
Here are a few tips I’ve learned for how to find it. I hope you find them helpful, despite the fact that I am dictating this post while drawing on a goatee with the new Urban Decay palette.
(No, Seriously. I drew on a goatee.)
Imagine for a moment that you have a friend, and that friend is very thin and very beautiful. Every item of clothing she tries on fits perfectly – she’s exactly model size, the size that all the clothing designers use as their base.
Imagine she has big, wide eyes, eyelashes that look like extensions, cheekbones that could cut drywall.
She has an amazing personal style – elegant, sexy, fun, and approachable.
(For the sake of her seeming
really annoying, let’s give her a PhD and some really well-behaved kids while we’re at it.)
Got her in your mind?
Good. I have some things to say.